• Shopping Cart

    Your shopping cart is empty
    Visit the shop

  • BLOG

    POPULAR

    Posted on

    The Artful Business Conference is coming to Melbourne (plus a discount!)

    square

    The Artful Business Conference hits Melbourne September 8 & 9 and it promises to be an inspiration-packed two days with many speakers and multiple small group workshops to get your creative business into gear.

    There’s speaker keynotes from the likes of Jess Van Den (How To Build Your Ideal Business) and Julia Bickerstaff (How To Make A Healthy Income From Your Home Based Business); and workshops that include: How To Charge Premium Prices; How To Run A Family And A Business Without Losing Your Mind; Successful Facebook Marketing Campaigns; PLUS a Q&A with publishing powerhouse Lisa Messenger.

    It’s sure to be massive!

    CWC ‘Captain’ Tess McCabe will be giving a keynote speech as well as a Graphic Design Speak workshop, plus we’ll have a stall selling books and sharing info about CWC and our Members.

    Join us, won’t you? If you’re a CWC Member, you can get a 15% discount on tickets* (live or virtual) – simply log in and find the discount code here.

    *This is an affiliate link, meaning we get a small $ amount if you purchase a ticket to the conference via this link. Thanks for supporting CWC this way!


    Posted by: Tess McCabe
    Categories: discount offer, member discounts, member news | Comments Off
    Posted on

    Studio Visit: Samara Greenwood Architecture

    By Keely Malady

    Samara Greenwood and Anna Castles outside SGArch’s studio/pavilion – Photo by Martina Gemmola.

    Samara Greenwood and Anna Castles outside SGArch’s studio/pavilion.

    Samara Greenwood Architecture is a young, boutique architectural practice focused on creating homes with heart. Founded by CWC Member Samara Greenwood, under her direction the team have an approach to design that is without pretense and is firmly focused on people – their hopes, dreams and everyday way of life.

    What inspired you to start your own practice?
    In many ways, the business began itself. My youngest daughter was nine months old when I was asked to help a couple who were struggling to understand the architectural process.

    While I originally only agreed to help scope out their needs and prepare a brief, I fell in love with the project and decided then and there to use it as inspiration to create a more ‘user friendly’ architecture and design practice.

    Model making experiments during a recent Dream Home Workshop.

    Model making experiments during a recent Dream Home Workshop.

    The SGArch.'s practice philosophy encourages listening and sharing of ideas.

    The SGArch.’s practice philosophy encourages listening and sharing of ideas.

    ‘Listen’ and ‘Heart’ are quite unusual key words in an architectural firm’s mission statement – why are these important to you?
    The focus on ‘listen’ actually came from a workshop attendee – who commented how great it was to spend the day with talented architects who listen. We were so taken with what he said that we have used it as a kind of motto ever since!

    A lot of the time I meet people whose experience with Architects has been more difficult than it needs to be, where the designer’s vision has taken over and the client feels forgotten in the process. I wanted to create the kind of practice that I would want to engage as a client. Listening is critical to that process, balancing our skills in understanding our clients with our expertise in translating their needs into beautiful designs that work for them.

    In that same sense, the ultimate aim for us is to find the ‘heart’ in each design, to produce beautiful pieces of architecture with the ‘human factor’ built right into the core.

    What factors drove you and Anna (Castles) to start the Dream Home Workshops?
    Anna and I met whilst working at the same architectural firm many years ago and have been friends ever since. Over lunch one day, I was describing to Anna the new methods I was developing to understand my client’s needs at a deeper level. She then simply stated ‘that would make a great workshop’ – and so the adventure began!

    Both Anna and I love the conversations that arise during the workshop. We are amazed at how much the attendees get from each other, as well as from us. I know they appreciate the opportunity to spend a whole day with two architects who are willing to talk about pretty much anything (oh and we do!). It is a really warm and open experience, designed to make people comfortable with both the design process and with figuring out what they really want and need from their home.

    The Dream Home Workshops are held at our tree-top studio in Ivanhoe. Again, people tell us this is a really great part of the day, as they get to step outside of their normal, everyday lives and have quality time in a beautiful, inspiring environment. We do love it when they say that!

    Scrapbooking of a dream home

    Scrapbooking of a dream home

    A Dream Home Workshop participant trying their hand at model making.

    A Dream Home Workshop participant trying their hand at model making.

    Who are your typical clients, and why do you think they are drawn to SGArch’s new approach to architecture and design?
    We attract a broad range of clients, but there are some common factors we are beginning to notice; when they first come to us, most clients feel ‘stuck’ in some way – perhaps they have lots of ideas but don’t know which ones will work best, or maybe they know what they want and need someone who can translate those dreams into a great design – whatever it is, our job is to help them get ‘unstuck’ and moving forward to their goals.

    Our clients want a home that works beautifully, is well built and feels amazing – what we call the dream home trifecta. Many clients haven’t been through the architectural process before and aren’t sure what to expect, so we take them through what is involved as clearly and concisely as we can. We love how pleased and surprised they are by the detail we go to, and how involved they feel in the evolution of the design from start to finish.

    How do you approach the next step, making ‘dream home’ aspirations a reality?
    The first step in any project, small or large, is exploring all the (many!) factors that are taken into account to determine the best design strategy.

    Basically, we listen, ask a lot of questions, and then more questions about the answers to those questions, then do some research, then try a few ideas out, then ask more questions, until both we and our clients feel we’ve hit on the best course of action. This is a process that takes a fair bit of experience and intuition to navigate, but is so much fun at the same time! We call it our ‘house doctor’ strategy – you tell us your problems and, together, we’ll find the cure.

    The Dream Home Workshop's are held at SGArch’s studio pavilion in Ivanhoe, with  stunning views of the Darebin Parklands and CBD.

    The Dream Home Workshop’s are held at SGArch’s studio pavilion in Ivanhoe, with stunning views of the Darebin Parklands and CBD.

    Find Samara and the Dream Home Workshops online at www.sgarch.com.au, or on Instagram @samara_greenwood.

    Keely Malady is a twenty-something year old graduate architect living in Melbourne. Her passions include art, design and the environment, both built and natural. Keely’s blog, Small Talk & Co., is on a mission to share the brilliance of big hearted entrepreneurial thinkers from around Melbourne and Australia with the world. Find Keely on Twitter and Instagram @keelymalady or on Facebook /smalltalkco.

    {All photos by Martina Gemmola}

    Related Posts Plugin for WordPress, Blogger...
    Posted by: Tess McCabe
    Categories: bricks & mortar, interview, virtual visit, women in architecture | Comments Off