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    How to organise a photo shoot for your business

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    By Monica Ng

    As an online business owner, it can be difficult to juggle the different roles and responsibilities required to grow the business. We’re expected to not only be the designer, maker, marketer, accountant but also a photographer too. As an online business, it can be said that photographs are the window into your shop’s world, but the subject can sometimes be a scary one. ISO? Aperture? Shutter speed? Huh?

    Investing some time and money to create crisp, well-lit and creatively styled photos with a model can really help you to get your shop noticed and lead to more consistent sales. Poor lighting and composition and not showing the scale of your product could be letting your shop down. I’ll admit the the idea of taking some amazing photos for my online jewellery shop, Geometric Skies, paralysed me! But I quickly learned that help is available and I want to share my tips with you.

    Before you embark on this scary but exciting adventure of procuring help with your photographs, my first piece of advice is to talk to everyone you know. Yes, everyone! You never know who in your existing network might know someone who may be able to help you revamp your photos.

    Find a photographer
    Look to your network of friends or the creative community (perhaps even CWC’s Circle Database?) for a photographer. Peruse their portfolio to ensure their style is complimentary to yours. Usually photographers charge a fixed rate per hour for either a half-day (approx. 4 hours) or a full day ( approx. 7 hours).

    There are photographers to suit every budget. While not always the case, photography students or photographers starting out in the industry who want to build a portfolio may be happy to help you for free, trade or at a reduced cost. However, a photographer’s experience can do wonders to elevate your brand, so consider carefully the investment of a professional photographer (and for that matter, stylist, hair and make up artist, model etc) with the outcome you want to achieve for your photos and your business.

    Important questions to ask a photographer might be:

    • What is their hourly or day rate, and how many photos will you expect to receive in your final cut?
    • Are there any expenses that might be incurred on top (travel, post-production/image editing etc)?
    • What are the copyright/licensing restrictions that will apply to the final photos you are supplied with (i.e. how, where and for how long can you use them for your business?)
    • Are they professional, flexible and open to ideas to achieving your vision?

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    Find a Hair & Makeup Artist (HMUA)
    Beautiful hair and makeup can make the difference between stunning photos or mediocre ones. Some HMUAs, especially those who are starting off in the industry, may be open to a trade too if budget is a concern. Contact your local makeup academy and join online makeup forums and social media groups on your search for a hair and makeup artist.

    Make sure to have a look through their portfolio and have a chat about their previous experience and their future aspirations. If you like them and their work, it’ll make the experience of working together much more enjoyable. Other things you should look for are:

    • Does their portfolio demonstrate variety in their styles and experiences?
    • Are there any testimonials from previous people they have worked with?
    • Are they professional, flexible and open to ideas to achieving your vision?

    Select a Model
    Choosing the right model is important because they essentially become the face of your brand (or at least for the current collection!). If you don’t wish to approach a model agency, online forums or social media groups are a fantastic place to scout for a model.

    When it comes to choosing your model consider these things:

    • What type and how much experience does he/she have?
    • When you’re communicating with them are they responsive, professional, enthusiastic and flexible?
    • Does your model embody the essence of your brand?
    • Will your target market identify with the model?

    Ensure that you or the photographer provide the model with a Model Release to sign before the shoot begins (preferably days before), so that you can be sure he or she is happy for his/her face to be used across your promotional material now and in the future, and all terms are agreed upon.

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    5 other tips and tricks

    1) Use Pinterest or other shareable online tool to create a mood board for the photo shoot
    This will serve as inspiration for what you imagine the theme of your photo shoot to look like. This will help everyone involved to see what your vision is and what you’re aiming for.

    2) Do some location scouting
    Brainstorm some possible location backdrops and walk around to snap some pictures to add to your mood board to show your photographer.

    Some locations require permission for you to hold your photo shoot. Check with local rules and regulations for further information.

    3) Be organised
    It’s helpful to set up expectations with each person involved prior to the day, so everyone knows what is expected of them on the day of the photo shoot. On the day of the shoot, you might be a little nervous and it’s going to be busy. Print out a copy of a map of the area where you’re shooting and highlight the streets you previously scouted – it’ll come in really handy. And don’t forget to ask the photographer to bring a copy of a model release for the model to sign on the day of the shoot, or organise one yourself.

    Before the day of the photo shoot, compile a series of ‘looks’. Printing out hard copy photos may help you organise individual items into complementary looks. And while you’re at it, why not create a checklist of all the items to be photographed? Sometimes, you may forget that an item belongs in a specific look – if you have the checklist, you can double check and make sure everything gets photographed.

    4) Be nice and don’t be afraid to ask!
    If you have enquired with a photographer, model or stylist but you choose not to work with them, be cordial and nice in your decline of their services. Creative communities are small and you never know when you will cross paths again.

    Remember, it’s okay to not know everything – especially if photography or styling is not your field of expertise. If there’s anything you’re unsure of on photo shoot day, just ask and you shall learn!

    5) Be social!
    When the hard work is all done and it’s time to share all the creative work on your social media channels, don’t forget to spread the love and include links to the photographer’s, HMUA’s and model’s websites and social media channels too. Keep nurturing your new professional connections even after the photo shoot. If the photo shoot went well, you never know when there may be more opportunities to collaborate again.

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    Have fun and good luck!

    Behind the scenes photography: Monica Ng
    Model photography: Aaron Browning
    Hair & Makeup Artist: Dianne Murphy
    Model: Kristine Jensson

    Monica Ng left her accounting career at the end of 2013 to run Geometric Skies, her Etsy jewellery business, alongside her jewellery and object design studies at the Design Centre in Sydney. Find Monica on Instagram @geometric_skies or at her blog.


    Posted by: Tess McCabe
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    The Creative Business Traveller’s Toolkit

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    By Diana Scully

    Last year, I shared with you my tips for relocating yourself (and your creative business) overseas, based on my recent experience doing just that from Melbourne to Los Angeles, taking my interior design business with me.

    To be honest, setting up a new home and establishing a new work lifestyle has not been as glamorous as I had initially imagined. Let me be clear, spending time in LA and the US generally has been incredible, exciting and a total adventure, but when your business is set up in Australia, a relocation to a new city brought along some new challenges.

    But I’ve worked hard and want to share with you today my ‘business traveller’s toolkit’: a repertoire of essential services I needed to stay connected to my lifeline back at home AND remain flexible in the US. I hope these tools will offer the support you require to travel with simplicity, enjoyment and greater peace of mind – for short or long periods of time.

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    Your essential gear.

    These items may appear obvious, but if you aren’t accompanied with the right tools to travel, stay organised and be more flexible, it’s going to be a long unproductive day – every day – on the road. Seriously.

    1 / A light-weight, reliable laptop. The market has so many good options so its up to you to choose the right one for you. If international travel is on your agenda, consider an Apple product as their warranty covers you worldwide. Last year, when my computer completely shut down one morning (who knows why!), I was able to visit my local Apple store in Santa Monica and receive assistance on the spot. The issue was rectified immediately (including my streaming tears) and didn’t cost me a dime.

    2 / Another obvious one, but a reliable mobile phone that allows for international data roaming and sufficient storage for all the apps you’ll need (see below). Make sure you activate international roaming before your departure to avoid having to sort this out when you arrive in your new location.

    3 / A hard disk drive to back up everything! I set up reminder on my laptop to back up my work on a weekly basis. It has been a lifesaver, especially when my laptop shut down completely that one day. Also, a hard drive is a good place to store your ever growing travel photo collection (rather using up valuable storage space on your laptop). You’ll need as a minimum 1 TB of storage.

    4 / A good pair of headphones with premium noise reduction feature is a must. For the many occasions I found myself working in public places like cafes, co-work spaces and libraries I needed my headphones to block out any distractions. My headphones also came in handy listening to music and podcasts in long lines, on road trips and in airport lounges.

    5 / The final piece is the ultimate bag. Depending on your style, make sure its comfortable to wear for long periods of time and large enough to factor in cords, adaptors, drink bottle and lunch! For me, this was a back pack with padding for extra support.

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    Your essential online services.

    Now to the good stuff. Here’s the essential digital services I found most useful while away from home. You may already be using some of these, but hopefully you’ll discover a few good new ones to add to your own toolkit if travel is on your agenda this year.

    1 / Skype – No explanation needed here. This was my direct line back home either for telephone or video calls. A great option for my clients who called to show me the progress of their home.

    2 / WiFi Finder App – Prior to my departure to the US, I never envisaged having difficultly finding WiFi in the US, particularly LA and NYC. However, proven wrong in the first week, access to free WiFi was not as readily available as I had hoped (plus I didn’t find the interiors or the coffee at Starbucks the must conducive to a good day’s work!). Luckily this app helped me locate both free and paid WiFi services on the go.

    3 / Dropbox – A place to save and store all your work using their cloud storage system. Firstly, if you ever need more storage, you can simply buy it online (without having to buy another portable hard disc drive). Also, you can create public links to your files to share with clients and travel photos to share with family. The collaborative nature of this service is a winner.

    4 / Xero – This is a brilliant service to manage all your accounting and business finance needs online and via a mobile app. When I incur any business expenses as I traval, I simply take a photo using my phone and upload it immediately into my Xero account. Goodbye paper trail! Also, my accountant is able to log into my online account and manage any issues from her own office. This real time aspect allowed for issues to be dealt with in a timely manner and avoid unnecessary phone calls at unusual times of the day. While its not a free service, the various fee options available are very reasonable and certainly a worthwhile investment.

    5 / Desk Time App – There have been some times when I can’t fathom working another day in another cafe all alone. So I loved to search for co-work spaces nearby using the Desk Time app. If your budget allows it, a co-work space is a great opportunity not only to give you access to reliable internet and amenities that you’ll need for a great day’s work, but an opportunity to also interact, network and meet new people. While in Santa Monica, I had the opportunity to work at Google’s old headquarters (which is now called ROC). Whilst here, I met some wonderful people, including future clients and one of the celebrities from the US TV series, The Bachelor! I also heard that Jessica Alba had her own private office here, however, I unfortunately never ran into her.

    6 / Hoot Suite App – A popular online service to plan and prepare all your social media platforms in advance. While I’m the type of person who likes to prepare social media posts only a day or two ahead, when my husband and I decided to take a road trip along Route 66 for two weeks, I knew that access to WiFi was going to be limited, especially in the desert!

    7 / Trello – If you love lists and tools for keeping organised, then you’ll love Trello. This online service allows you to organise projects into boards and even access those boards via a mobile app (which I found perfect when I wanted to snap a photo of a cool armchair and upload it immediately to a client project board). Trello also allows you to invite team members, clients and family to your boards to add comments and upload images.

    8 / EventBrite – Prior to leaving for the US, I jumped onto this site to see what events, seminars and gatherings relating to design were on in LA. Fortunately for me, at the time, one of my favourite design bloggers was holding a seminar at her studio on social media and blogging – So I grabbed a ticket and a month later, I was in her studio in LA talking with her! So exciting! A great platform available in many countries around the world to connect you with events in a new city.

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    While this list of services is not exhaustive (I am yet to find the ultimate app that locates for you the best coffee in the US), they’ve all been super helpful in keeping me connected, organised and productive with work commitments and my nomadic lifestyle. With just about everything now being available online, it meant I could travel more lightly and freely, which is the ideal way to travel (trust me, I learnt this the hard way).

    If you have any other great online services to recommend then please share them with us via Instagram, Facebook or Twitter. I’m back in Melbourne at the moment, but off to the US again this year and this time I’m feeling a little more prepared and ready! I hope that these tools empower you to feel in control and secure with your travel/work adventures too.

    Spaces by Diana is all about designing beautiful, personalised homes that reflect the owners. Principal Designer, Diana Scully, is passionate about creating homes that offer good design without the price tag. Diana also has her own lifestyle blog, Spaces + Places, where she regularly writes about inspiring spaces, places to visit and recent travel adventures. This year she has plans to spend time abroad in the US. Follow Diana on FacebookInstagram and Pinterest

    {Images via Death to the Stock Photo}


    Posted by: Tess McCabe
    Categories: business tips, organise me | Comments Off
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    5 things to consider before opening an online shop

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    By Monica Ng

    It’s the beginning of a new year and perhaps you’re finally ready to open your own online shop. Congratulations! With an increasing number of consumers shopping online year-on-year, buying everything from fashion, accessories, home wares, electronics and even food, it’s an exciting time to start selling online.

    With so many different websites and platforms offering ‘quick setup’ ecommerce options,  it may be confusing deciding how to actually start and which platform you’d like to sell on. Plus, there are a few other things worth considering before you open the virtual doors for business.

    Here’s my tips:

    1. Do some market research.

    • Determine if your product is something that customers regularly purchase online (price, size and materials of your product may be a factor here).
    • Determine who your target audience is and figure out their preferred online shopping platforms (see #5 below for some examples!).

    2. Think about finance.

    • Ask yourself what percentage stock do you want to sell directly through your online shop, versus alternatives such as wholesale or consignment to other bricks & mortar or online retailers?
    • Check out postage costs through couriers or Australia Post – some postage fees can be prohibitive to customers buying online.
    • Factor in the time you’ll spend photographing products, uploading product listings, preparing items to post, and even going to the post box or lining up at the post office for each and every order.
    • Think about associated costs like tech support, product photography or graphic design if you don’t DIY.
    • Look at any fees associated with your chosen platform (see #5 for some guidance here).

    3. Think about branding your online shop.

    • Do you have existing business branding that will be applied to your online shop?
    • Consider how tech and design savvy you are in terms of actually setting up an online shop. Do you have any friends/family who can help you?

    4. Marketing and promotion

    • What is your marketing strategy to drive customers to buy online?
    • Do you have a strong following on social media prior to launching your shop, or are you just starting out? If the latter, how will you build your following?
    • What online or offline channels will you use to promote the online shop?

    5. Decide where to set up shop!

    With so many different websites these days, it may be confusing deciding how to actually start and which platform you’d like to sell on. Here’s a guide to some of the key ones for creative businesses.

    Etsy

    Etsy is an online marketplace dedicated to selling handmade, vintage items and supplies as well with millions of unique items from shops in over 200 countries.

    Pros:

    • Easy to set up a shop. If you don’t know much about HTML and CSS, no problem! With a standard shop template there are options to customise your shop and the choice to link to your social media accounts
    • Etsy has an extensive sellers handbook full of articles, interviews, online labs and livestream videos dedicated to all aspects of the shop ranging from branding, photography, graphics, marketing, wholesaling and Search Engine Optimisation (SEO) to name a few.
    • Large and growing community, where you can join teams and contribute in the forums to ask other members and shop owners for advice, “heart” (favourite) items and shops and curate treasuries. Joining in the community can in turn bring more traffic and even sales for your shop!
    • Ability to accept different payments via Paypal and direct checkout includes using credit/debit cards, Etsy gift cards etc.

    Cons:

    • With so many Etsy sellers, there is a lot of competition and its product categories have become saturated. Furthermore, Etsy broadened its definition of “handmade” in 2013, to include manufactured items, which may make it difficult for your items to stand out amongst the crowd.
    • Customisation options are limited, with all shops following the standard shop template, shop owners can only customise shop banners and a profile page.
    • Although the fees appear small, they add up. Etsy collects a $0.20 listing fee, which covers a 4-month listing period and then charges a 3.5% transaction fee. In addition, to this if the customer pays with Paypal, you also lose their fee from the total transaction price. If you have a high turnover of inventory and re-list products often, at some point it may be more economically feasible to pay a monthly flat rate on a different platform.
    • Customers must have both an Etsy and a PayPal account to make a purchase. Signing up for an account may deter some customers and they may not end up purchasing your wares.

    Big Cartel

    Founded in 2005, Big Cartel is home to over 500,000 shops allowing makers, crafters, designers and other artists to set up an independent store to sell their products.

    Pros:

    • Ability to customise your shop – from simply changing the fonts, graphics or colours to modifying the HTML and CSS directly you have complete control over how you wish your shop to look. In addition, you can add slideshows to show off your new look book or sale promotions or even add custom pages such as an artist’s biography or FAQ page.
    • When customers land on your site – there are no shops or advertisements to distract or lead them away to another shop, it’s just your shop.
    • Offers a fully functioning free and paid plan options. Perfect for new shop owners, from free to paid plans starting at $9.99, $19.99 or $29.99 a month, each subsequent plan allows you to list more products and access additional functions such as inventory management and more data in your visitor statistics.
    • Sales history is private. All sales information is only available for your eyes, so snooping competitors can’t get a look in.

    Cons:

    • Shops have to generate own traffic. Although there is a shop directory, most shops would need to drive traffic to the shop from social media, blog or other channels. As a new shop, this may be difficult as your fan base may be small. Also there is no search bar for customers to find you and your items.
    • Not much of a community. Unlike Etsy, where there is extensive support system such as teams, forums, live labs etc it may be difficult to reach out to fellow shop owners for support and advice.
    • No Phone or chat support. Big Cartel only offers email support Monday–Friday from 9am–6pm.

    Shopify

    Shopify launched in 2006 and today is home to over 120,000 shops that use the platform to sell online and to power retail sales in person.

    Pros:

    • Completely customisable shopfront. There are many store templates to choose from (both free or paid) and you can design your own template using HTML and CSS.
    • Good value if you sell a high volume of high value items, as Shopify charges a flat fee per month and a transaction percentage depending on which plan you choose.
    • Customer service is clearly at the heart of Shopify. Customer support via phone, live chat or email is available 24/7 as part of its monthly fee.
    • Offers a range of payment gateways for checkout. Shopify can directly accept payments or else there’s the choice of checking out over 70 gateways to accept credit card payments.
    • App store for third party apps. Adding more functionality to your store can help improve your sales, improve bookkeeping by integrating accounting features and allowing wholesale customers access to different pricing to name a few.

    Cons:

    • Shopify’s fees per month can be expensive. Although they offer a 14-day free trial, the least expensive starter plan starts at $14 with other higher value plans available if more features are needed. In addition to the flat rate per month, there is an additional transaction fee, which may make it expensive especially for new shops starting out who may not sell that much in the beginning.
    • Final payment must be taken in the shop’s default currency. Although goods can be browsed in their own currency, customers may get a surprise when the final payment is taken in another currency.
    • Reliance on multiple third party apps can get messy. With varying levels of support, quality and costs, managing these may get complicated when you don’t have the option to customise to your liking.

    Starting an online shop or have experience with one of these platforms? Tell us on Facebook, Instagram or Twitter.

    {Note that this post was not sponsored by any of the businesses mentioned}.

    Monica Ng left her accounting career at the end of 2013 to run Geometric Skies, her Etsy jewellery business, alongside her jewellery and object design studies at the Design Centre in Sydney. Find Monica on Instagram @geometric_skies or at her blog.


    Posted by: Tess McCabe
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    Service design: what it is and how to get it right

    service-design-what-it-is-and-how-to-get-it-right-creative-womens-circle-530

    By Jes Egan

    Have you ever recommended a restaurant or product and then realised that the product or food wasn’t what you are really recommending, but the experience that you had? Or that time when you walked into the Apple store when there was something wrong with one of your ‘iDevices’ – overwhelmed by the sheer amount of people and massive technology overload – until someone in a blue t-shirt finds you, politely asks what you need and tells you to just have a wander around and ‘Aaron’ will find you. 10 minutes later, and techno guru ‘Aaron’ comes up and says ‘Hi Jane, lets have a look and see what we can do today to fix your problem’. Crisis averted.

    I like to call this ‘Service by Design’. Apple have done this very well by addressing the number of people in their store, how intimidating this can be and how hard it can be to get served at times in these situations. They have just thought about everything they possibly could and developed a solution in advance.

    Put simply, service design is when a company, no matter how big or small, or in which industry, thinks about every single aspect and touch point that you may have with their company or brand, and both considers and designs how to respond at each individual point.

    Look at it from a different angle, have you ever not returned somewhere or purchased again from a company because you had a bad experience? I’m pretty sure we’ve all done that, a bad experience can be the end of a relationship with a customer, however, if some of it was handled differently it could result in a more loyal and happy customer.

    Why service design is important
    In this day and age, I believe a business can no longer be just about the product/service that they sell – it has to be much much more than that. Each purchase has to be packaged with a positive experience in order for that business to stand out from the crowd. This is particularly true for a small businesses, and  it really doesn’t matter what you sell, from coffee to jewellery to photography to management solutions.

    To stand out from your competitors or create a lasting impression, any interaction a customer has with your business needs to go above and beyond expectation. It is so much more than just exchanging money for purchase.

    How to do it
    The elements of service design in one business will differ from the next, but there are some fundamental basics that can be applied and tailored to the specific needs of your individual customers:

    Communication
    Communication is key. Consumers like to know the status of their purchase at every stage, particularly if it is an online purchase. Keeping your customer informed of the progress of their order is a little thing that can take only seconds to do (or less if you have a wonderful automated system). I personally get really excited when I receive an email or text saying that my order is in the delivery van and on its way. It builds up an anticipation about its arrival and sometimes – even when it is not something that is even that exciting – because I know it is on its way, I can anticipate that I should stay in to sign for it, or put that ‘do not ring doorbell!’ sign on the door (so the babes don’t get woken up!). Either way, I appreciate the communication that my purchase is on its way.

    Alternatively, perhaps there is a delay with my package being sent out. Being aware of this in advance alleviates any worry or negative thoughts that might come about when it doesn’t turn up as expected.

    Delivery
    It is such a simple thing, but the way a purchase is delivered to you can make such a huge difference. Whether you are buying face to face in a shop or at a market or an online delivery – everything from a helpful, happy sales person; a beautifully wrapped item; a handwritten note or a simple thank you. A package doesn’t have to be extravagantly wrapped, just a considered wrapping/packaging experience will do.

    Follow up
    More often than not, this stage is overlooked. Many businesses treat the delivery of a purchase as the final transaction. It doesn’t have to be. If it’s a product, a simple email or follow up call to say ‘thank you’ or to offer a discount on a future purchase might be all you need to do. If you’re wanting to offer a more personalised service, a quick call or note to see if your customer was happy with their order can really make them feel appreciated.

    If what you’re offering is a service, the same rule applies. Tailoring this to your business and clientele is very important – you should only do this kind of thing if you can make it relevant to your audience. A simple follow up may be all it takes to gain a loyal client. After all, studies show that it is cheaper to keep an existing customer who purchases repeatedly from you than it is to acquire a new one.

    Disputes
    The truth is, they do happen. How a dispute is handled by your business can be the difference between a very unhappy customer (which can translate to vocalising that unhappiness on social media) and a customer who walks away reasonably satisfied. While customers can be difficult or unreasonable at times, it is important for a business to act professionally and resolve problems efficiently and kindly.

    While I’m not saying you have to ‘give in’ and go against what you think is fair or right in the face of a demanding situation, but ensuring you deal with the issue quickly and politely can resolve it much faster and more effectively. Perhaps it is something that is out of your control, such as a third-party postal or delivery issue. The best time to think about how to respond to a dispute is not when you are in the middle of it. If your heart is entrenched in what you do, it can be really hard to not take it personally when a dispute arises. So thinking about what you would do in advance can be very effective. A solution such as offering a discount on the next purchase or a small token of appreciation could help ease the tension, and is easy to set up in advance should you ever need to play that card.

    Over to you
    Service Design can create value. Creating a positive experience for your customer by designing your service around your offering is so important, and often overlooked. In most cases, once you have thought through how you are going to interact with your customer and put your plan into place, it’s a simple process and hopefully will become second nature. Adding a bit of service design to your business can help you create a warm and appreciated experience around your business. And service design is all about designing that experience.

    Jes is a ‘practical creative’ with a past life in advertising. These days Jes is an artist, lecturer, and small business owner who can be found cutting up a storm at paperchap.com. Follow Jes on Instagram and Facebook.

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    Posted by: Tess McCabe
    Categories: business tips | Comments Off