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    Category Archives: CWC news

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    Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic-Designers… paperback edition!


    Last year we released the eBook Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic-Designers, to lots of great feedback and hundreds of copies sold. By popular demand, we’re soon to be releasing Graphic Design Speak in paperback format through our sister-biz Creative Minds Publishing, and you can pre-order it now to get it first!

    This handy 44-page paperback guide explains:

    • Basic colour terms like Pantone, CMYK, RGB and what they mean
    • Common file types and where you use them (a.k.a. Why can’t my printer just get my logo from my website and put it on my business card?)
    • How to distinguish a high-resolution image from a low-resolution one (a.k.a. A journalist has asked for a high-resolution image for a story about me, but how do I know which one of these image files to send?!)
    • The standard paper and envelope sizes
    • Facts about fonts
    • And over 95 common words and phrases us graphic designers throw around willy nilly.

    Here’s what’s new in the paperback edition:

    Plus, it’s printed in full colour in Melbourne, Victoria using environmentally friendly printing methods and paper.

    Read more here or pre-order here! Books will be posted in early September.

    Graphic Design Speak - written and designed by Tess McCabe

    How and where to use colours such as Pantone, CMYK, RGB and more. Written/designed by Tess McCabe. Image by Louise Jones.

    Graphic Design Speak - written and designed by Tess McCabe

    A handy reference for paper and envelope sizes. Written/designed by Tess McCabe. Image by Saint Gertrude Letterpress and Design.

    Graphic Design Speak - written and designed by Tess McCabe

    Over 95 graphic-designy words defined in plain English. Written/designed by Tess McCabe. Images (left) Brand by Name; (right) Pom by Pomegranate.

    Posted by: Tess McCabe
    Categories: books, CWC news, women who write | Comments Off
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    Join the CWC blogging team


    For the last few years, we’ve been fortunate to have had a wonderful array of talented, creative ladies on our team as blog columnists. Writers, designers, organisation enthusiasts, professional bloggers, social media experts… The one common thread amongst our columnists – past and present – is their passion for sharing what they know with the wider creative community and their desire to meet lots of inspiring women and creative minds in the process. Their contributions have made the CWC website what it is – a rich and robust source of information and information for women in creative businesses. I can’t thank them enough for the expertise they have shared and the time and thought they put in to their posts.

    As we head into the second half of the year, we’re on the lookout for a couple of new voices to add to the current blog contributor team, specifically to head up our ‘How to’ and ‘Studio Visit’ columns.

    If you’d like to join our team and reach out to our community as a blog columnist, email Tess with a introductory email and links to your own blog/social media for more information and to start the conversation.

    Posted by: Tess McCabe
    Categories: CWC news, opportunities | Comments Off
    Posted on

    Conversations with Creative Women: Volume Two – a big thank you…

    What a weekend! Conversations with Creative Women: Volume Two was officially launched, and good fun was had by all.


    The Launch!

    We raised $500 for Seven Women via our mammoth raffle, and our taste buds were tantalised thanks to our generous sponsors Ben Haines Wine, Two Birds Brewing and Sweet Valentyne.


    Big thanks to our sponsors Good Grace and Humour for their beautiful floral display – it really made the space at Albert St Studios come alive! And extra high fives to my helpers on the night – Martina Gemmola, Caroline Kennon, Liz Ickiewicz, Sarah Chapman, Sean Box and Amy Vuleta.


    So now, with the book officially ‘launched’, where can you find it? Well, apart from purchasing online, the following retailers have copies for sale in their lovely stores:


    Shelley Panton
    440 Malvern Road,
    Prahran VIC
    (03) 9533 9003

    Pieces of Eight Gallery / Edition X
    28 Russell Place
    Melbourne VIC
    (03) 9663 3641

    31 Flinders Lane
    Melbourne VIC
    03 9650 7775


    Aspects of Kings Park
    Fraser Avenue
    West Perth WA
    (08) 9480 3900


    380 Cleveland Street
    Surry Hills NSW
    02 8068 2813


    19 Browning St
    West End, Brisbane Qld
    (07) 3255 3589


    Booked at North Adelaide
    North Adelaide Shopping Village
    81 O’Connell Street
    North Adelaide SA
    phone: 08 8361 9866

    So pop in store and pick up one for your special creative lady friend for Christmas :)

    Pre-orders posted

    Thanks again to everyone who pre-ordered a copy of the book… if you’re based in Australia you should have received your copy by now, and if you’re international it has been posted and is on its way.

    eBook now available


    One last thing… if you’re so inclined you can also get Volume Two as an eBook for your iPad, Kindle or as a PDF. Save a tree, save storage space, save money! Ebooks are only available via our online store.

    Posted by: Tess McCabe
    Categories: conversations with creative women, CWC news, event, the CWC book | Comments Off
    Posted on

    Behind the scenes of our promo photoshoot

    Well, it’s done. The book is off to the printer. Now, we wait!

    I thought today I’d share some behind-the-scenes images from the photo shoot Martina and I did in August for the book’s promotional imagery.

    It was such a fun, yet challenging, shoot. After dreaming up the idea for the images and putting together some rudimentary Photoshop mock-ups, I approached Brunswick floral designers Cecilia Fox to supply the lovely blooms. I trusted Melanie at Cecilia Fox to choose a range of beautiful flowers and blossoms (16 in total, one to represent each of the book’s interviewees!) but of course we wouldn’t know until the morning of the photo shoot what exactly would be delivered!


    In addition, what you may or may not have realised, is that we didn’t actually have a copy of the printed book to photograph! Instead I had a blank book made up, and the cover design was digitally inserted in Photoshop after the fact. So while the idea was fully formed (and looked great) in my head, and the shoot was meticulously planned, there was still an element of doubt as to whether the images would come off as hoped.


    The photo shoot location was the gorgeous Lightdrop Studios in Kensington’s Young Husband building. Melanie, of course, came through with some fantastic options, fresh from the flower market that morning. And while Martina got to work setting up all the professional photography gear needed to get the lighting just right, I started preparing and styling the blank book and the flowers.





    Again, the inside spreads of the book were also shot blank and inserted after the fact.


    I’m pleased to say that the final photos – retouched slightly and with the book graphics added in – looked better than I could have ever imagined… AND my usual spring-flower hayfever stayed in check ;)




    Thanks Martina & Melanie for your help!

    All photos above (except for the first one) by Martina Gemmola.. Poster design by me.

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    Posted by: Tess McCabe
    Categories: conversations with creative women, CWC news | Comments Off