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    Creative collaborations: Trish Chong and Rhonda Mason from Life:Captured Workshops

    LifeCaptured_BlogImage_Tealily

    By Christina Atherton

    Through their Life:Captured workshops, Sydney-based creative duo Trish Chong and Rhonda (Ronnie) Mason hope to equip others with the skills and resources to document their lives in beautiful and creative ways. They teach both the technical and emotional aspects of documentary photography right through to editing and workflow, photo book design and layout, journalling, memory keeping systems, life albums, and general organisation of photos and memorabilia. Today I ask Ronnie and Trish about the paths that led them to this point.

    How did you meet?
    We met many moons ago at a mutual friend’s baby shower, and then on occasion at weddings in the years that followed. But we never really connected until the beginning of last year when our blogs led us to catch up with each other over coffee, and talk of family photography and memory-keeping workshops began. We were drawn to each other’s drive and passion for what we loved, and found the opportunities we had in front of us allowed us to work together in a fun and creative environment.

    2013_08_23_LifeCaptured_PortraitB1

    2013_08_23_LifeCaptured_Landscape20

    What are your creative backgrounds?
    Trish: I’ve honestly never thought of myself as all too creative. In high school I enjoyed turning up the radio and figuring out maths and chemistry problems, and ended up choosing a combined law and finance degree because I had no idea what I wanted to do. Through university there came an opportunity to backpack around the world with friends and I brought an old film camera with me, a gift from my uncle who no longer had a use for it. Through those experiences, I developed a love for the medium of film and the joy of capturing people and places which has stuck with me ever since.

    Ronnie: My story is a little similar to Trish’s. I grew up thinking I would become a commercial accountant working for a big firm, and therefore ended up studying a combined law and accounting degree. From there I enrolled myself into a marketing graduate diploma and when I finished my studies, I worked from the ground up in a small marketing department for a large international organisation. As I took on more branding and creative responsibilities, I soon realised that my passion lay in graphic design. Through a number of intensive training courses, I learnt to use the Adobe Creative Suite design software pretty quickly and I was soon creating all our marketing materials in-house. When I quit work a couple of years later, I started up my own commercial design studio and ran that for seven years. Even though I no longer work for commercial clients, my love for graphic design remains and has carried over into my blogging and my memory-keeping endeavours.

    2014_06_04_Workshop3_Landscape5

    How did your collaboration on Life:Captured come about?
    As mothers, both of us realised how much each passing moment leaves behind as we travel through this world at the speed we now do. We were passionate about memory-keeping for ourselves, but also wanted to share this with others who may not have the same skills and experience as we do to make the whole journey enjoyable and easy to do. We both had a love for the tangible and wanted to teach others that it wasn’t really too hard to make beautiful keepsakes for themselves that they, and their loved ones, would treasure dearly now and in the years to come. It seemed only fitting that our combined skills of photography, organisation, and memory-keeping would be able to fill a niche that was not readily available in the current creative market.

    What roles do you each play in the business?
    Trish: Ronnie is definitely the organised one in the partnership and she handles most of the paperwork and record-keeping. We share the communication and correspondence and keep to our strengths through the teaching elements. My aim is to simplify the elements of manual photography, breaking down both technical and emotional components and putting it all into practice, with a live shoot of a family during the workshop itself. We later teach our participants how to edit these same images using Adobe Lightroom software and reference them again whilst mocking up an album or layout. Following the workshop, I try and have images ready for both our blogs as well as for our sponsors to use to say thank you for their generous contributions.

    Ronnie: Trish does a lot more than she’s giving herself credit for! She’s been liaising with most of our sponsors, and it was through her network and contacts that we were able to lock in RAW Space as the venue for our first two workshops. She also does all the photography work while I’m the one who works on the design of our marketing materials. Honestly, I love working with Trish’s images. I think her photography and my design style are a good match. At the workshops, I teach an intensive crash course in photo organisation using Adobe Lightroom; my goal is always to equip our attendees with the ability to catalogue their entire personal photo library – both past and present. I also give a talk about memory keeping outlining methods of memory keeping that I find to be meaningful and effective to give our attendees ideas to develop their own framework for memory keeping. To wrap up the day, I also run through my fundamental principles for graphic design in the context of creating photo books, and I teach a mini session in learning the basics of Adobe InDesign.

    Life captured

    Trish and Ronnie have recently launched their online portal, where they offer online classes to complement their Sydney-based workshops. See more at lifecapturedinc.com

    {Photos by Trish Chong}


    Posted by: Tess McCabe
    Categories: creative collaborations, interview | Comments Off
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    Studio visit: Nicole Phillips, typographer and letterpress printer

    By Jo Hoban

    STUDIO-VISIT-NICOLE

    In the 80s, Nicole Arnett Phillips spent her school holidays fossicking around the dusty corners of the press room of the New Zealand Herald Newspaper, where her Dad worked. Letterpress was long-gone, but the old machines and equipment remained, and Nicole would lose herself playing amid the traces of days gone by, discovering old pieces of type—her ‘treasures’—some of which she has kept to this day. These formative years impressed Nicole (letterpress pun intended) with a passion and curiosity for design and typography, both where it had come from and where it was headed. She studied Art and Design, majoring in Typography and Book Design, at Auckland University of Technology and the uni subsequently published her related dissertation entitled ‘Form’d’. This propelled Nicole into an exciting design career working for a range of global brands, marketing/design groups, publishing houses, and built environment organisations, in both New Zealand and Australia, where she’s now settled.

    Albert, the 1872 Albion hand-iron press against the backdrop of Nicole’s inspirational studio wall.

    Albert, the 1872 Albion hand-iron press against the backdrop of Nicole’s inspirational studio wall.

    By 2009, Nicole was tiring of the long hours, feeling like she was “an extension of her Mac”, and could no longer ignore the voice in her head that was crying out: “I need something analogue, I need more movement, and I want to connect with my design production!” She started her own design consultancy, Nicoleap, working from her home studio. And she bought her first antique letterpress—‘George’, her 1860s treadle-powered, Gordon Franklin Old Style press. These days Nicole has 5 large machines housed in a backyard Print Pavilion, purpose-built by her clever husband, Mike. It’s a long, black rectangular shape that discreetly trails along one side of her backyard. Neat, industrial and aesthetically pleasing, it’s like a mini letterpress museum unexpectedly nestled in Brisbane’s southern suburbs. Except this is no museum – this is the active workspace of a curious, contemporary creator! Nicole’s commercial design consultancy is now complemented with her personal letterpress research and experimentation; she explains that her ‘passionate letterpress practice’ adds value for her clients by making her a more engaged designer.

    Nicole Aug 2014

    Nicole Aug 2014

    When I visit Nicole’s home, the sun is shining and natural light streams into the print pavilion through two segments of the roof and walls made of clear Perspex. The walls are dotted with inspirational quotes and printing experiments, tools abound, shelves of furniture (specific press equipment) are organised within easy reach, numerous drawers of type are on hand, and of course her antique crew of gentlemen are lined up along one wall. Nicole has kindly offered to demonstrate a letterpress printing process using ‘George’, so we print and chat…

    Nicole spreads her soya-based ink over George’s platen...

    Nicole spreads her soya-based ink over George’s platen…

    ...and later activates the treadle-powered printer with her foot.

    …and later activates the treadle-powered printer with her foot.

    A freshly printed ampersand.

    A freshly printed ampersand.

    Can you tell us more about George?
    I try not to play favourites but I print on my Gordon Old Style press more than any of the others. It’s a really versatile press and you’re really engaged with working it. George is the one that I really cut my teeth on. He’s inky and greasy, and he’s not perfect, but I love him! This machine was actually the first ever treadle printing press, so it was a really important letterpress machine.

    What about the other four gents?
    There’s Albert, an 1872 Albion hand-iron press; Sergio, a 1910 Italian Saroglia proof press; Harvey, a 1960s Heidelberg Windmill Platen T; and Milo, a Miehle V45 vertical rotary cylinder press. Each press does a different thing well, and I value the history and legacy of the machines.

    What are the constraints when letterpress printing, and is it hard to be experimental?
    There are constraints’a’plenty, so being experimental is a necessity. I enjoy trying to use an old format and tools in new ways; that excites me. For example, it’s possible to recreate something that’s so easy using InDesign, such as a flipped letter, but you have to stop and think “How can I do that with a physical piece of type? Well, if I print that onto a sheet of plastic and then I print that sheet of plastic onto the paper, I’ve got a reverse!” It’s creative problem-solving and it’s so much fun. You can achieve exciting things with dusty old type if you’re creative and want to push the boundaries. Once I’ve mastered a technique, I think ‘Ok, what’s the next thing I can do with that?’

    Nicole’s machines lined up in her print pavilion.

    Nicole’s machines lined up in her print pavilion.

    You decided not to be a commercial letterpress printer quite early on. What draws you to the older presses?
    Commercial letterpress printers mostly use Heidelbergs, which are super-precise, automated and efficient—awesome machines for this reason. I tried this, but preferred being more physically involved with the process. Operating my older machines is a real workout; printing with George, I get a sore bum and sore arms and need to stretch out! I wanted to get ink under my fingernails and experiment with making and taking something apart, and have the freedom to try something and then stop and rearrange if I didn’t like it. It’s not viable to commercially print on these older presses, so if my clients want letterpress, I’ll do the design work then refer them to a commercial letterpress printer.

    Along with your commercial work, you’ve been teaching occasional workshops at Designworks College and have started publishing your own journal—Typograph.journal. Tell us more.
    My workshops offer design students the experiential nature of letterpress printing. The more teaching I do, the more I’m interested in knowledge-sharing. This shaped the idea that I thought there was a need for a journal less about visual eye-candy, and more about candid process and conversation. I think a new design discourse is required, and that in this information-saturated era the form that information takes probably matters more than it ever has before.

    Nicole perusing Volume 1 of her Typograph.journal.

    Nicole perusing Volume 1 of her Typograph.journal.

    Nicole’s home-based studio is overflowing with design books, and organising them by colour works best for her.

    Nicole’s home-based studio is overflowing with design books, and organising them by colour works best for her.

    You can visit www.nicoleap.com.au to learn more about Nicole’s design work, and check out www.typographher.com for the latest info on Typograph.journal. For more insight into Nicole’s letterpress experiments you can follow her on Instagram @typographHer.

    Words and interview by Jo Hoban. Jo is a freelance editor and copywriter with a background in publishing. She loves collaborating to produce meaningful content that delves into people’s creative processes and spaces. Jo posts images that inspire her on Instagram @jojohoban.

    {All photos kindly taken by Ross Pottinger.}


    Posted by: Tess McCabe
    Categories: interview, regular columns, virtual visit | Comments Off
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    Interview – Samantha Dunne of Dunne With Style

    By Andrea McArthur

    Interview Samantha Dunne

    A creative that does it with style and a smile. Dunne with Style is the culmination of Samantha Dunne’s creative ventures. When asked to describe her blog and business Samantha says that some days it’s decor making, some days it’s event styling and some days designing projects.

    Tell us about your creative journey so far.

    Dunne with Style started as a small side project, a little Etsy store selling cupcake toppers after my daughters first birthday. It soon grew to include an ever-changing range of handmade event décor including cake toppers, backdrops, fabric ‘poms’ and paper flowers.

    The past 12 months has seen Dunne with Style grow a few branches and expand to include creative collaborations and projects such as The Creative Exchange (a creative mail swap) and Create (a subscription based box of creative inspiration).

    My love for detail and décor has led to numerous event collaborations with the talented cake artist Debbi of Studio Cake and we have just launched our collective event design and styling company Ivy & Oak.

    Dunne with Style

    What lead you to starting Dunne with Style?

    Dunne with Style came to life just after my little girl turned one. The first 12 months as ‘new mum’ was a whirlwind for me, my life had catapulted from a self-confessed organised control freak exercise physiologist to a stay at home mum with a baby who rarely slept and took away my ability to control everything. I spent my time wondering if I was ever going to feel like I’d achieved something in the day and how I could balance my new life at home with my innate desire to be connected. Connected in the way that I had a place, a venture and a passion. Being creative gave me a sense of accomplishment and then the feedback I received through social media to my initial products was so supportive that I finally felt a sense of pride and purpose again.

    Has your blog influenced your entrepreneurial spirit?

    My blog has given me a platform to share and interact with like minded creatives and its led to me feeling connected to a community of people I’ve never met. It’s this community that’s inspired me to start turning a few crazy little ideas I had into realities. I knew that if I could bring to life projects like The Creative Exchange I could connect this community that existed in the online world on a deeper level and hoped that I could enrich their lives through creativity as mine had been.

    Congratulations on one of your latest projects, Create, I saw that box one is already sold out. Please tell us more about this venture, how it started, how you choose your creative curators and how we can participate in creating with Create.

    Create is a quarterly subscription box for creative inspiration curated by leading Australian creatives. The ‘Create’ box is the culmination of two elements, a selection of creative supplies chosen by the box curator – items to inspire a creative project or a little workshop in a box, and a limited edition piece of work from the curator.

    Create grew from a desire to be able to connect creative artists and the audience that not only loves their work but is inspired by their entire style and ethos. I wanted give people the opportunity to not only be inspired by the work of our creative idols but to receive a tactile box of products selectively curated to inspire you to get creating.

    The first two artists to come to Create were simple choices for me. Laura Blythman was the curator of Create box #1 and Gemma Patford is currently curating box #2 (on sale until the end of September). Laura & Gemma are both artists whose work I love, but who I’m inspired by for their willingness to connect to their creative community. They both have a knack of sharing not only their work as a finished product on the shelves but through social media share a snapshot into the creative process, a look at the creative mess on their bench, the cuttings, the paint splatters and its these insights into their days that I find really inspiring.

    Create Box 1

    Photography & styling by Catherine Grace 

    Create Box – Laura Blythman

    Photography & styling by Catherine Grace 

    Do you have a favourite project that you have worked on with Dunne with Style?

    I’m terrible at choosing favourites! The Creative Exchange has probably been the most rewarding project to be a part of and I’m continually humbled by it when people comment on the ‘community’ that I have connected and created.

    The Creative Exchange began in January 2014 as a little idea that I initially flagged as ‘crazy’. I wanted a way to take the Instagram ‘family’ of creatives that I had met and connect through more than just inspiring images. I wanted to be able to share tactile creative inspiration and thought what a better way to do so than through the gift of giving. So I set up a creative mail swap, where people were allocated a fellow creative to ‘Insta-stalk’, as we call it, (in a completely positive stalking fashion!!) and put together a ‘creative exchange’ gift, items to inspire them to get creative.

    When I launched the idea I was petrified no one would be interested and had everything possible crossed just to get 20 people to participate. In the first 2 days I had 30 people sign up and by the end of the two weeks sign up period I had a list of 70 people who joined the exchange. I was blown away. As we started to share the project on Instagram, I was flooded with enquiries of running a second exchange and expanding it to include overseas countries as well. In April I ran the second Creative Exchange and connected 140 people from Australia, NZ, UK and the USA.

    To watch a community develop, grow and interact in the way it has and to hear from people who have made connections and friendships, learnt new skills, picked up old pastimes has been so rewarding and exactly what I wanted to achieve with the exchange, except it’s on a scale that I truly never imagined.

    How has your digital voice grown and changed since you first started blogging?

    I feel my digital voice has changed a lot since I first started blogging which has led to a very recent revamp of my website and blog to allow me a fresh platform to share what I now feel is an authentic and valid voice. I think I’ve always thought I had a story to tell but it’s only of late that I feel that I have a valid voice and I’m really looking forward to having a concise platform to share my dialogue.

    Any advice for others considering a creative business?

    Just start.

    There is so much information out there about what to do and what not to do, but I think you can get caught up in all of the ‘advice’ and spend way too much time (and often money) planning for something that you need to approach as more of a journey. Start small and stay authentic, do what’s close to your heart and what you truly feel passionate about: honesty radiates.

    You can’t keep a good woman down! Thinking out loud, what would be your dream project with Dunne with Style?

    I’m such a dreamer, so I could almost write a list here! My big dream is to be able to take the next step in connecting the creative communities in more face to face settings. I would love to be able to facilitate Creative Exchange participants to be able to meet the exchange-ee’s they have connected with. I would love to spend more time creating amongst like minded people in inspiring settings and am always dreaming of my next collaboration.

    Popsicle Party

    Styled by Dunne with Style, photography by Lee Bird Photography 

    How do you fit everything in to your week, with a blog, business, kids, husband and still be smiling in every photo?

    If you truly love what you do then the smiling part is a given. I think a lot of the ‘juggle’ is about mindset, I frequently say everything that needs to get done will get done and for everything else there’s always tomorrow. Each day I prioritise all of the non-negotiables – the things that must get done – and then I’m realistic that everything else will have to wait. I don’t really define my work hours from my family hours and whilst plenty of people tell me that I should, I started Dunne with Style to be able to stay at home and look after my kids and I love that it has stayed that way. When I’m creating products in my studio there’s always little fingers dabbling in my ‘scraps’ under the desk and when I’m on a styling job I often have a mini assistants attached to my hip or following me around like a shadow. I’m blessed to have a supportive family who are always there to help with the juggle but I really want to show people that you can be a stay at home mum and live out your dream… the two don’t have to be mutually exclusive.

    You are an inspiration for fulfilling your ideas. What inspires you? Please tell us about some of your creative resources (or passions).

    I read, I watch, I listen.

    I find the written word alluring and powerful and I love to hear people’s stories. I can generally be found looking for reassurance, grounding and inspiration from some of my favourite bloggers such as Teacups Too.

    I’m also a really visual person, and whilst a lot of people talk about finding social media quite uninspiring I am a self confessed Instagram and Pinterest addict, simply because I’m forever blown away by the beauty that can be captured in a single square frame. I love the diversity that I can flick through in 30 seconds and that it can be something as far removed from my own craft or skill set but I’m still inspired by their choice of colour, texture or shape.

    I think musicians are amongst the most passionate people about their craft and whilst my musical skills might have a lot to answer for I find most creative blocks and staleness can be cured by a good playlist.

    - -

    Thank you Samantha for your participation and words of inspiration. If you would like to find out more about Create or Dunne with Style view Samantha’s blog at www.dunnewithstyle.com. You can also see Samantha’s styling treats on Instagram (@dunnewithstyle).

    Andrea McArthur (www.andyjane.com) has a passion for all things visual and works as a Senior Graphic Designer in Dubai. Type is her true love and goes weak at the knees over beautiful design. You’ll find her sharing image musings on Instagram @andyjanemc.

    Tags: Blog, Blogger, Creative, Event Styling, Home Decor, Interview, Project Design
    Posted by: Andrea McArthur
    Categories: interview, regular columns | Comments Off
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    Interview – Amanda Henderson of Gloss Creative

    Interview – Amanda Henderson

    By Andrea McArthur

    CWC Member Amanda Henderson is the Founder and Creative Director of Gloss Creative (Melbourne), one of Australia’s leading visual houses specialising in three-dimensional design and custom made brand environments. Everyday Gloss Creative forges the path for the cross over of Visual Merchandising and Design.

    Gloss Creative’s client list is impressive and spans many of Australia’s most style conscious companies in the fashion, luxury and travel industries. Their portfolio includes designs commissioned for brand marquees at the Melbourne Spring Racing Carnival, runways, set and event  designs for Myer, Penfolds and Omega as well as fashion window concepts and installations for Kookai, Sportsgirl and Emporium.

    Simply put, Amanda and the Gloss Creative Team create environments that dreams are made of, and worlds that envelope you in total sensory experiences.

    Thank you Amanda for your time and sharing your story with the Creative Womens Circle. There are so many pieces of wisdom in your writing.

    Brave New World

    ‘Brave New World’ Sportsgirl Bourke Street 2014 Photography: Marcel Aucar

    Tell us about your background.

    I think my story might be typical of many creative people of my generation. I got through my schooling by connecting with all the ‘extra curricular’ activities our school had to offer – I hung out in the drama group and the art room at a time when they were not considered to be ‘real subjects’ or at least not the beginnings of any kind of sustainable career path. I was lucky enough to have forward thinking parents and teachers that validated and encouraged my interests and was I was free to explore the possibilities that might lie ahead.

    After a very short year doing drama and economics subjects at uni, I realized that the working world would provide me with a better structure for learning and experimentation than a university.

    I had been working at Sportsgirl while I was at school giving out fitting room discs on the weekends, and it was there tht I had wide exposure to complete retail marketing wizardry and creative growth. It wasn’t long before I had entrenched myself in the creativity that visual merchandising provided.

    The process of team-based ideas generation and concept development was a critical learning for me at that time and still is the basis on which my team and I design today.

    After the birth our two children I returned to work and held National Visual Merchandising Manager positions and Creative Development roles at Sportsgirl and Country Road.

    In 2001 I started my best role to date – Founder and Creative Director of Gloss Creative.

    Gloss Advice

    Have you always wanted to be a creative business owner?

    Not initially. I could say I was looking for a platform where experimentation and collaboration was the everyday. I also was looking for individual recognition for my work – large companies are amazing to be apart of, but sometimes it’s hard to get credit for what you’ve achieved.

    As Gloss Creative grew I realized I enjoyed both the creative and business challenges of a small business. We are proof that high quality small design business can successfully work with large organisations.

    My business allows me to immerse myself in all aspects of our projects, designing and working with our team. The freedom in the way we work has meant we have been able to work across many different disciplines.

    Gloss Advice

    How do you balance your creative projects with the administration / organisation / planning aspect of creative work?

    Luckily, Visual Merchandisers have combined skill sets of creativity and practicality – I think this is because we have to deliver dreams into reality. Planning and organisation come naturally as a part of our process.

    I’d like to debunk the often misguided theory that “creative types” can not also have business skill sets. Some of the most visionary professionals I know are brilliant business people!

    Our team are highly diverse creative people – no one person can have all the attributes to complete a business. It’s the combined headset that makes the magic.

    Hoarding Installation

    ‘Hoarding Installation’ Emporium Melbourne  2014 Photography: Marcel Aucar

    Gloss Advice

    What have been some of the challenges or blessings of keeping Gloss Creative running since 2001? And how has your business focus changed since the beginning?

    Honestly, I can only think of blessings. I’ve been able to run a high quality small business together with an amazing team of people and suppliers who have loved creating installations for all some incredible brands. We have had so much fun while we have worked over the last 14 years.

    I guess the only continuing challenge is that you’re only ever as good as your last project. Despite our significant body of work we need to prove ourselves for every project, maybe this is why we put so much into each project, so we keep on our toes, we constantly try to bring newness into our work, we love trying new things on every project, its not always comfortable but it can be rewarding!

    Our business focus has always been constant: we create ‘Grand Simplicity’. We create emotion with sophisticated visual impact.

    How has your employee base grown or have you chosen to keep creative control of your business?

    When I started it was only myself and my niece Kimberley Moore. On any Thursday now you’ll find seven people working in our studio. We are still small enough to act like a tribe, so creative control is no problem within our team.

    Creative control beyond you team depends on the brands you are working for and the skill level and stakeholder interest for a particular project. You will have radar for this as you grow in experience. Always trust your gut instinct.

    You need enough creative control to ensure that your idea remains strong, some times collaborators influence can make things even better! You don’t have to be a control freak but you do need to stick with your creative intent.

    What has been you main form of business marketing to date?

    Early on I decided that taking high quality photographs of our work by architectural photographers was useful as a record of our work.

    I began by sending these images to the design press and they published them. We have always just ‘put our work out there’. Dianna Snape, Marcel Aucar and Rocket Mattler have been  constantly photographing our work over the last decade.

    We’ve had a website since 2006 and blog since 2010. We are really enjoying the community that Instagram has created!

    Shadow Lands Myer

    ‘Shadow Lands’ Myer Parade SS12/13 2013 Photography: Rockett Mattler

    Gloss Creative is diverse in its scope of work. Has there been a major project that you are particularly proud to share with us?

    Mostly I’m proud that each project our team works on is considered with intelligence that each brand deserves. Diversity has provided us with long term inspiration and has meant we haven’t been type cast – every day is interesting.

    There are some projects that stay with you as ‘milestone’ projects, the ones that take you to another level of believing in yourself.

    Winning a 2013 Australian Interior Design Award for Installation Design for Myer’s ‘Shadowlands’ was pretty special. I loved that design for its visual emotion and simplicity, and for visual merchandisers to be considered a part of the design industry was a milestone for us. We are proud that maybe in some way we have widened the scope of Visual Merchandising over the last decade, pushing into design markets normally handled by interior designers or architects.

    Gloss Advice

    What advice do you have for others who might be considering a jump into a creative business?

    You will know when the time is right – a wave of confidence and momentum will over take you and the fear of not following your dream will become bigger than the doubts you may have.

    On a more practical level: get a bookkeeper, and hone your craft. Make relationships with people you trust and have fun with.

    Always be close to your client. The further away from your client you are the more risk you take on.

    What passions keep you creative?

    I’m inspired by originality. I’m inspired by anyone who’s creating beauty. Both locally and globally I love theatre, ballet, set design, art, craft, fashion, accessories, store design, illustration, music, should I go on?

    What is a typical day for you at Gloss Creative?

    Our day starts with coffee and post Offspring analysis usually – no seriously we talk a lot in our studio! Then we get down to it. We talk about designs, we draw and plan, we come up with some bad ideas then work on them until we love them. Steff Dalberto and I might meet with suppliers, present to clients or install our projects. We spend quite a bit of time going up and back to Sydney.

    I’m always on the phone talking about our ideas. It’s my role to manage expectations, which is time consuming and often challenging in an environment where creativity and financial management are both important. We love clients that are strategic thinkers, the results are magic if your clients are collaborators !

    - -

    Make sure to check out Gloss Creative’s posts on the studio blog and all of their sneak peeks on Instagram (@theglossarium).

    Andrea McArthur (www.andyjane.com) has a passion for all things visual and works as a Senior Graphic Designer in Dubai. Type is her true love and goes weak at the knees over beautiful design. You’ll find her sharing design related musings on Instagram @andyjanemc.

    Related Posts Plugin for WordPress, Blogger... Tags: 3D, artist, design, environments, Interview, visual merchandising
    Posted by: Andrea McArthur
    Categories: interview, regular columns | Comments Off