You take this medication without telling your dose to kidney disease or other heart complications in adults and tell your prescription label your. Factors if you are high in older adults and in the breakdown of a condition that also have people with diabetes or weakness especially. You may need frequent blood tests keep a day with diabetes or if you also includes diet plan there are taking. This condition may need a short time each day while using this medicine you have liver or may need frequent blood vessels. Crestor can harm an unborn baby or for a thyroid disorder if you have ever had liver or other heart complications in rare cases. You may absorb prescription crestor will not start a new class of stroke heart complications in the breakdown of good cholesterol busters you are taking this medicine. You should not start a long term basis you have liver disease diabetes or if you should. Temperature away if tell your doctor right away from moisture heat and dark colored urine slideshow inhibitors.

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    Category Archives: Interviews with Creative Women

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    Regional creative: Tracy Lefroy, Cranmore Home


    By Jasmine Mansbridge

    For my guest blog this year I wanted to look specifically at women who are running a creative business from a regional location. One lady who is doing this, and with great success is Tracy Lefroy from Cranmore Home. I knew of her business even before I began looking for prospective interviewees and I was blown away to discover that she is based on a farm in Western Australia.

    So, just as I was, I am sure you will be inspired by Tracy’s story.

    Where are you based and what business are you in?

    Cranmore Home is a curated collection of Australian-designed and ethically-sourced homewares, art and fashion. The online store is complimented by a brick and mortar store located in my hometown of Moora, Western Australia, 180km (a beautiful two-hour drive) north of Perth.

    Have you always lived in a regional/rural area?

    I have spent the majority of my life living in WA’s beautiful Wheatbelt and Midwest region. I grew up in a very small place called ‘Irwin’ which is near the coastal town of Dongara, 350km north of Perth, just 10 minutes from the beach and with three sisters to keep me on my toes…. It was a pretty ideal childhood.

    Like many country kids, I headed off to the city for high school and stayed on for Uni, where I completed my Honours in Agricultural Science at the University of WA. I greatly enjoyed some ‘obligatory’ overseas travel before moving to Northam in the Wheatbelt for work.

    In 2005, I was the youngest recipient to be awarded a prestigious Nuffield Scholarship, which took me to some amazing places around the world. Since then, I have been farming with my husband, Kristin and his parents at our property ‘Cranmore Park’ near Moora.

    How long have you been in business? Has it become easier, or harder as time has gone on?

    The seed for Cranmore Home was planted in 2010 shortly after my husband and I moved into our beautiful old farmhouse. Three babies, three years and a once-off pop-up shop later I launched my website and in 2014 opened a retail space in Moora.

    I started this business because I am passionate about Australian food and fibre and the manner in which it is produced, AND I saw a massive gap in the homewares market for a retail outlet that championed our amazing home-grown designers and artists.

    I had passion, a great premise and a strong business background but absolutely ZERO retail experience! So I always knew it was going to be a steep learning curve and a lot of hard yakka (I am a self-confessed workaholic). What I didn’t expect was the amazing array of opportunities for me to grow my business- I am currently developing a trade/commercial arm of Cranmore Home, which is super exciting for my little business.

    So to get back to your question…. It’s definitely not easier, but it is not necessarily harder either. Cranmore Home is this amazing vehicle for pursuing my passion and the more I put into it the more rewards, challenges and crazy experiences it throws at me.

    What has been/is your biggest challenge?

    With three young kids, I juggle Cranmore Home around family, farm, friends and other life commitments. Like any working parent and partner, the work-life balance situation is constantly being tweaked but I am getting better at taking a breath, stepping back and knowing that while I cannot “do it all” right now, I can do my best at each facet of my life.

    Business-wise, freight is the biggest cost challenge as I offer free Australia-wide shipping. It is just not cost-effective to freight stock across the Nullarbor to my showroom in Moora only to send it back to customers on the East Coast. As a result, I now have warehouse space in Melbourne, Sydney, Brisbane, Adelaide and Perth where stock is sent direct to my customers.

    What are you most proud of?

    My three gorgeous kids! I’m also incredibly proud to be a farmer and business owner that champions Australian design. Having the honour to represent incredible designers + makers whilst living and breathing farming, has been such an honour and something of which I am very proud.

    What would you do differently in business if you had your time again?

    Eeek, I am an eternal optimist so my sights are firmly set forward, I am not great at hindsight. But I have learnt a few expensive lessons in my first few years of Cranmore Home. One of the areas I am trying to improve upon is really targeting and refining my advertising spend.

    Where do you see yourself ten years from now?

    Wow, in 10 years my kids will all be at high school, which is scary and makes me a little teary! Life will be so different but, there is nothing like three sets of boarding school fees to keep you motivated in your business.

    What are you looking forward to most in the next twelve months? 

    We have an amazing ‘Winter Workshop’ planned for July. Now in its third year, the Winter Workshop is a dynamic event, with the format changing yearly. This year I have such huge ideas… now to get them to happen!

    I learn so much from collaborating with the Cranmore Home designers and it is such a rewarding experience being part of their creative process. The Winter Workshops is an opportunity for my clients to be able to experience this same creative excitement and fulfilment plus be exposed to the beauty and heritage of ‘Cranmore country’, the WA wheatbelt.

    Can you offer anything special to CWC readers?

    I sure can! I would love to extend a special CWC offer of 15% store-wide here at Cranmore Home (only excluding Heatherly Beds). Just enter CWC15off at checkout to redeem.

    Have you got anything you’d like to plug?!

    I have just started a fortnightly newsletter to bring my customers behind the scenes of Cranmore Home. It features sneak peeks of new products, subscriber-only discounts, first dibs on advanced orders and takes clients ‘behind the brand’ to get to know the amazing designers and artists that I proudly represent.

    To sign up just fill in the pop-up window when visiting

    What is your favourite social media platform for your business?

    I am an Instagram addict!!! @cranmorehome and @cranmorehomesale allow me to converse directly and instantly with clients, designers, journalists, bloggers, etc.

    I am a very visual person and a firm believer in the phrase ‘a picture says a thousand words’. Instagram allows me to express the motivations and inspirations behind Cranmore Home.



    Posted by: Emma Clark
    Categories: Growing a Business, Interviews with Creative Women, Regional | Comments Off
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    Interview: Allison Smith, architect


    By Emma Clark

    Allison Smith is the woman behind Studio 15b, a boutique architecture studio based in Brisbane. With over 20 years experience in architecture, Allison branched out and began her own practice in 2013. You can follow her work on Instagram and Facebook.

    What drew you to becoming an architect, and to doing what you’re doing today?

    Architecture was the main idea that stuck in my mind as a possible career path during high school.  It’s a profession where every day is different, every project is different and as an Architect we are required to continue to learn and adapt to changes in the world. The variety is what keeps me going and motivated in this challenging industry.

    I’ve worked in small, medium and large firms in Brisbane and London, which has seen me work on a large variety of projects from small alterations and additions, new large homes, multi-residential developments, heritage buildings, community, commercial, train stations and education projects.  Seeing a project from the very initial client meeting through to the finished constructed project can take years but it makes it all worthwhile when you see the final product.

    I have most recently established my own small practice – Studio 15b.  In two and a half years I have built a small team but would like to expand this team in the future.  Having my own practice is an enjoyable challenge and I’m glad I took the plunge.  I feel that Studio 15b is able to provide a personalised service as a small practice that is backed by big practice experience.

    Allison Smith_Studio 15b


    Can you give us a little insight into your creative process?

    One of my design strengths is being able to take the disorder and sometimes confusion of a client’s brief, along with all the other constraints that comes with building and then reorganise to give it purpose and reason.  Whether those constraints are budget related, to do with the site or council, I enjoy testing the options to produce one clear concept that fits the brief and the constraints best.

    Creating interest and flair while fulfilling the brief is key.  We continually test ideas with form until we are happy with the results, before we present to the client what we feel is the best solution for a project.  I’m a very considered designer and prefer simple, refined solutions. The simplest solutions are often the hardest to achieve but I prefer not to take the easy road. I like designing the most efficient solutions that are not necessarily what the client imaged but end up fulfilling the brief even better than they could have anticipated.  This clearly demonstrates the value of our service to them.

    Who is your typical customer/client?

    Our clients could roughly be allocated into three types each with totally different needs.  We have a good understanding of each of their different needs and what they require from a project perspective.  We enjoy the variety that each client brings.

    Typically our residential clients have generally never been involved in a building project.  For these clients we spend a great deal of time educating them in the process.  This helps them better understand and gives some reassurance to what can be a stressful process for them. It is our job to guide them through.  We are given a lot of trust, with in most cases their biggest investment – we value and respect this.  Design decisions are very personal choices and we aim to guide as well as collaborate with our clients.

    Our multi-residential clients are generally developers with a range of experience.  We tailor the service to their needs.  Personal considerations are not usually a factor with these cost driven projects, however factors such as; designing to the current market, maximising the development in terms of saleable area and number of units plus aligning with the budget that is driven from sale prices all come into play.  We enjoy working with experienced and new developers to help them achieve the most from their development.

    Our commercial clients also have different project requirements.  We have worked with a number of businesses to improve their fitouts.  Every business is different and I enjoy finding out how each of them tick.  Then we question whether there is a better way of operating from a business perspective as well as in the available space.  A well designed fitout can improve staff productivity which generally leads to increased sales or revenue.  We enjoy working with businesses big and small.

    What does a typical day involve for you?

    A typical day starts with getting on top of any urgent emails and quickly flicking through a couple of construction or architecture blogs such as The Urban Developer and ArchitectureAU.  It keeps me on top of the industry as a whole and also sets the tone for the day.

    I’m big on writing lists, so weekly I put together a ‘to do’ list but I also have daily ‘to do’ notes which I often leave as reminders of urgent things to do.  Because I am the sole director, it’s important that I spend my time on the most pressing things first and prioritise well.  This list is constantly changing so it’s important to revisit it daily.  It serves as a good reminder to focus and help with my productivity.  I try to roughly plan out the week ahead for meetings at appropriate times, but also plan time for project work.

    I usually arrange a coffee with an industry colleague or potential client every week or so.  Networking serves multiple purposes.  As a small practice it is important to seek communication with what is going on in the industry outside your own world.

    Once I’m organised with a list of priorities, then a typical day could involve a mix of writing a fee proposal for a potential client, reviewing my staff’s project work as well as completing my own project work.  Depending on the stage of the project this could be some initial design sketches or design development, through to coordinating with consultants or visiting a project under construction.

    What has been your proudest career achievement to date?

    There have been many proud moments throughout my career and it’s hard to pinpoint just one.  The most recent being the start of Studio 15b and winning a HIA Interior Design Award with our first project.  It was totally unexpected but important to recognise and celebrate these achievements.  It certainly gives you motivation to continue what you are doing.

    What’s the best piece of advice you’ve been given?

    A direct piece of advice doesn’t come to mind, but I’ve watched and learnt from many other architects that I’ve worked with.  I’ve tried to model myself on a little of all the things I admire about others but with my spin on it.  Things such as being proactive in sorting out any issues that arise, not worrying about things that are out of your control and keeping a good work/life balance most of the time.  These are all things I aim for.

    What are your plans for the future?

    I plan to continue building Studio 15b.  I would like to grow our small team and create a culture of friendly and dedicated people who use their strengths to provide Architecture & Interior Design solutions to those that see the value in our service.  I encourage anyone to approach us for networking or project opportunities.  We are always available for a chat.

    Posted by: Emma Clark
    Categories: Growing a Business, Interviews with Creative Women, Regional | Comments Off
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    Interview: Louise Seymour, paper engineer


    Louise Seymour (aka Paperlou) has been fascinated with all things paper since she first encountered coloured squares and Clag at the age of five. After pursuing a career in medical science, she was drawn back to her papery passion and now shares her well-honed paper engineering skills at workshops and classes through her business Paperlab.

    What drew you to becoming a paper crafter?

    I was always interested in paper craft and as a kid was really inspired by Sadako and the 1000 paper cranes story and subsequently spent hours folding origami cranes in her name. Her story never left me and over the years I was intrigued and fascinated by different art forms created from a humble sheet of paper. Today my paper art practice draws upon origami, papercutting and paper engineering to transform a flat sheet into something new.
    Louise Seymour pic
    Can you give us a little insight into your creative process?My process always has a particular end in mind and I have a vision of what the outcome will look like in my head. From there I try to interpret it via loose sketches and collage using a colour palette similar to what I envision. I need to “see it” all laid out in small scale first and then I just start making. Through the making and creating, the actual forms come to life and I work pretty organically, always adjusting and changing as needed throughout the process. So far I’ve been able to produce work that’s been pretty close to the ideas in my head so that’s been a bonus!Who is your typical customer?

    I’m not sure I have a typical customer as i work with a variety of industries spanning retail, design, architecture and community groups. Most times my customers want to execute an idea or project in an innovative way and so we sit and chat about how creating something physical through paper will help bring their message to life.

    What does a typical day involve for you?

    A typical day for me is morning breakfast with my little girl followed by story time and a bit of play. Sometimes she comes with me to catch up with a client over coffee to discuss an idea or collaboration. If it is just us we might go for a stroll around the city or to the local park before she settles down for a nap after lunch. I then dedicate a few hours to my creative pursuits with Paperlab and respond to any pending emails. I try to create synergy and balance between home life and business life as much as possible and I find by doing this neither of them end up feeling like work (*most of the time!)

    What has been your proudest career achievement to date?

    Most recently I worked closely with the marketing team at Westfield Fountain Gate to create close to 200 paper flowers for their Autumn/Winter campaign. I filled three separate Visual Merchandising cabinets located within the shopping centre with a variety of paper flowers in a gorgeous colour palette of dusty pink, burgundy and black and I suspended two giant paper flowers in there as well. This project was the result of months of planning, prototyping and hand-cut paper crafting into the wee hours in the lead up to the install. I’m really happy with the finished result and the project pushed me creatively and allowed me to take on a challenge that was fulfilling both artistically and personally.

    What’s the best piece of advice you’ve been given?

    Just start. If you wait for conditions to be just perfect you’ll never get anything done.

    What are your plans for the future?

    Future plans include to keep pushing myself in my creative pursuits and continue to find new ways to innovate with paper design. I’d love to be able to create larger scale interactive work and have some things in the pipeline to hopefully bring this to light.

    What do you see as a benefit of being a CWC member?

    I love to be inspired by other creative and empowering women and I think CWC offers the perfect forum to connect and engage with strong females who support each other’s businesses.

    Find more info on Louise at Paperlab.

    Posted by: Emma Clark
    Categories: Interviews with Creative Women | Comments Off
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    Interview: Kate James, creative coach and mindfulness teacher


     In our modern world of beeping notifications, competitive parenting and constant connectedness, mindfulness is becoming a sought-after approach for creative people looking to rest their busy minds. Kate James of Total Balance coaches her clients on balance, meditation and living purposefully.

    What drew you to becoming a coach and mindfulness teacher?

    I’ve always been interested in people and what makes them tick. I spent over a decade working as a business manager for creative businesses and while I loved the work I was doing, I wanted to help people in a more purposeful way. I considered psychology or a natural therapy but I wanted to incorporate my interest in creative business into my work so when I heard about coaching in the early 2000’s it seemed like the perfect option.

    The mindfulness part came about six months after I started the business. Whenever a client was stressed, I would recommend that they learn meditation. It had changed my life and I wanted to share that with other people so despite a real fear in those early days of speaking in front of groups, I began teaching and a few years after that, it seemed like a natural progression to start running meditation and yoga retreats.

    Who is your typical client?

    My clients are generally quite similar to me! Most are introverts and deep thinkers. They want to do what they love and what they’re naturally good at. Most are creative in some way and many have their own creative businesses.  They live to experience life. They care about making their lives beautiful in simple ways – good food, travel not just to tick a box to say ‘I’ve been there’ but more to learn about new cultures; they want to contribute to society in a meaningful way and they’re interested in the idea of discovering and living a purposeful life.


    How would you describe your work?

    I work with people who want clarity about their direction. Once they have a greater sense of where they want to go (either work wise or personally), I help them feel confident to pursue the things they care about. This often results in a client starting a creative business even if that business sits alongside a more mainstream role that helps pay the bills.

    My interest in mindfulness influences how I work with clients and I’ve developed a framework about how to live and work mindfully which I share with clients who are interested in mindfulness.

    The most common feedback I get about my work is that I help people to become conscious of how they hold themselves back. I help them to quiet the inner critic so they can tap into their own innate sense of creativity and wisdom.

    What does a typical day involve for you?

    These days I’m actually fairly structured in the way I manage my time. It’s taken me years to learn how to do this but it has made a huge difference to my stress levels and my productivity.

    I wake pretty early and start every morning with meditation and yoga. I get emails out of the way first and if I don’t have early clients, I’ll work on one of my writing projects for a few hours. Occasionally, I take a notebook and a cup of tea into the garden and sit under the birch tree to write.

    I always stop for lunch and I’m generally with clients in the afternoons. Some afternoons, I sneak off for a walk along the beach but this doesn’t happen often enough.

    I do the financial stuff on Friday mornings and reward myself by taking the afternoon off to have lunch with a girlfriend.


    What has been your proudest career achievement to date?

    It’s hard to choose one because I’ve had a few opportunities over recent years that have blown me away. In 2009, Tourism NT took me on a weeklong trip to Darwin and Kakadu so I could help them with a PR campaign about the importance of taking holidays. It was the most amazing experience.

    Getting my first publishing deal at the end of 2014 was pretty incredible and it’s been fantastic to see the book selling well and to have a second one published this year.

    What do you do for fun?

    I love to cook so we have friends or our girls and their partners for dinner here. Chris and I also head out of town every couple of months and we do lots of walking and taking photos (a shared passion). Our lives are pretty quiet these days but that’s my idea of pure joy.

    What’s the best piece of advice you’ve been given?

    Be kind, be courageous and be authentic. Share your gifts with the world and dare to play a bigger game than you had imagined for yourself.

    You can find out more about Kate at Total Balance.

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    Posted by: Emma Clark
    Categories: Finding Balance, Interviews with Creative Women | Comments Off