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    Category Archives: member profile

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    The year that was: Member profiles

    {Throughout January, we’re looking back at all the posts our awesome columnists wrote for us in 2012, before our team of some new and some returning contributors start blogging in February.}

    Mid-2012 we reintroduced Member Profiles to the blog. Profiles are a quick snapshot of the background, skills and inspirations of our members. Being profiled on the blog is one of the many benefits of joining as a CWC Full Member. We’re really pleased to have found out a bit more about these fine women this year, and look forward to learning about more of you in 2013! tess x

    Kim Tonelli: Photographer

    “I followed my passion for sixties rock and roll all the way to London where I established an esteemed and dynamic career that kept me away from home for almost a decade.” Read more…

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    Cheryl Lin: Content creator, presenter, streetstyle photographer and stylist – Business Chic

    “I am an IT professional by trade but enjoy pursuing my creative interests at the very edge of my capabilties!” Read more…

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    Andrea McArthur, Graphic Designer

    “I believe in creating ideas-driven visual solutions that are both beautiful and appropriate.” Read more…

    …………………………………………………………………………….

    Anne Sherlock of Sooper Design

    “I’m totally dedicated to building and discovering more and more of our talented designers.” Read more…

    …………………………………………………………………………….


    Posted by: Tess McCabe
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    Member profile: Kim Tonelli, Photographer

    Kim Tonelli
    Photographer
    Website | Facebook

    What is your professional or training background?
    After completing a BA in photography at the prestigious Royal Melbourne Institute Of Technology in 1989, I followed my passion for sixties rock and roll all the way to London where I established an esteemed and dynamic career that kept me away from home for almost a decade. Since then my work has taken me to over 50 cities world-wide. Highlights include photographing legends in the music business, numerous cover shots for Rolling Stone magazine, featuring in every major music publication in England and Australia as well as winning first place at the National Youth Media Awards.

    What do you make, create or do?
    I create  photographic  images. I create beautiful, dynamic, artistic  images of mainly people. I capture memories  for families and document history for magazines.

    What other creative areas would you like to explore as a side-project to your current work, or move into full-time?
    My full time career is as  a photographer. I enjoy music, art and  movies but i tend to be obsessed with my  photography and creating beautiful images…I  try to “get in the customers world” really find out what they need. I tend to put a smile or a nod on the  subjects face everytime i work. I make my shoots fun .I  involve my clients as much as i can. I  ”give my all” when im shooting.

    What skills do you have that help you run your business, or what skills would you like to develop?
    I would like to develop a consistent marketing plan and I would love to meet creative like minded women.

    List five people, businesses or websites/blogs that keep you motivated and inspired, and why?
    Oprah Winfrey. A kind powerful woman who uses her life to make a difference in the world so many areas, down to earth and inspiring to me.

    Louse Hay – at 85 yrs old she is still going strong and is an example you are what you think.

    Annie Leibovitz, for her determination and sense of who she is. Her historic journey to photograph and capture life and people around her.

    My Mother for her unconditional love, grace and compassion.

    Landmark Education, for a great set of tools and great community


    Posted by: Tess McCabe
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    Member Profile: Cheryl Lin

    Cheryl Lin
    Content creator, presenter, streetstyle photographer and stylist – Business Chic
    Website | Twitter | Facebook

    What is your professional or training background?

    I am an IT professional by trade but enjoy pursuing my creative interests at the very edge of my capabilties!

    What do you make, create or do?

    I am most well-known for the work streetstyle blog, BusinessChic.com.au that I created in 2010 that shows my photos of what stylish men and women wear to work to give the rest of us ideas on what we can wear to our respective jobs!

    What other creative areas would you like to explore as a side-project to your current work, or move into full-time?

    In the same week that I started BusinessChic, I became a stylist and segment presenter on a little show on Channel 31 called Destination90s. I really enjoyed the experience of researching, writing and presenting my own segments and am now working on similar projects.

    One project I’m currently in the middle of is the BusinessChic Little Black Dress (LBD) Project where I am wearing one LBD to work, once a week for the whole year to share 52 different ways of styling this fashion staple for the workplace. Some of my favourite looks so far have featured pieces from emerging designers like above.the.label, livia arena and kuwaii or recreating high-end designer looks using pieces I’ve found in local op shops or in not-for-profit retailers like This Is Not A Mall.

    What skills do you have that help you run your business, or what skills would you like to develop?

    I have photography and writing skills that I enjoy using to help small businesses showcase their products and services more effectively via their blogs, Twitter, Facebook, Pinterest etc.

    There are lots of things I’d like to learn but mainly to meet more people I can collaborate with on great projects that are useful and and make folks happy!

    List five people, businesses or websites/blogs that keep you motivated and inspired, and why?

    Creative Women’s Circle – I’m not just sucking up, I genuinely believe that this is a great resource for creative women and thoroughly enjoy the reviews and news shared here.

    The Design Files – I love Lucy! Her friendly, enthusiastic and down-to-earth approach to design complete with delicious photography – delicious!

    Pozible – I like this platform for crowdfunding. I like the sense of community it creates, I like that it helps people take their pie-in-the-sky-ideas and make them an awesome reality.

    Awesome Foundation – I sit on the board of this foundation that every month gives $1000 away to a project that seeks to make melbourne, even more awesome.

    Twitter – I am very grateful the opportunities this platform has given me to connect with likeminded folk who have become friends, collaborators and fellow adventurers!


    Posted by: Tess McCabe
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    Member profile: Andrea McArthur, Graphic Designer

    Andrea McArthur
    Graphic Designer
    Website | Twitter

    What is your professional or training background?

    Queensland College of Art (Griffith University), Bachelor of Design Studies – Graphic Design
    Shillington College Lecturer (Cert 4) – Graphic Design (since 2009)

    What do you make, create or do?

    I believe in creating ideas driven visual solutions that are both beautiful and appropriate. Designs which add value to clients businesses in order to best achieve their vision. Working across all aspects of graphic design specialising in identity development, through to corporate communication, web design, eNewsletters, publication design and art direction.

    What other creative areas would you like to explore as a side-project to your current work, or move into full-time?

    A sideline passion for me is stationery, I would love to create a range of well designed products. Currently I am freelancing full-time and would like to focus on working with and building my client base.

    What skills do you have that help you run your business, or what skills would you like to develop?

    I have been designing for 13 years and have a wealth of design experience that I can bring to projects and problem solving skills allowing me to think outside the box. I would like to develop my digital front end design skills a little further.

    List five people, businesses or websites/blogs that keep you motivated and inspired, and why?

    www. presentandcorrect.com – An online store full of stationery goodness, so you can see what’s happening in Paperie.

    www.movingbrands.com – An amazing branding company who upload edited videos of their process and thinking.

    www.anagrama.com – Brand Intelligence Group with some really different design outcomes.

    www.swiss-miss.com – For all round good design fun.

    Of course the www.creativewomenscircle.com.au – for lots of interesting reads and networking.

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    Posted by: Tess McCabe
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