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    Later.com for creatives

    cwc_2016-01-21_georgia-phase_insta-graphic_templateOne of the best assets we have for promoting our work and profile is social media. At a recent The Resolution Project event, this was illuminated when we had the opportunity to pose questions to a panel on any topic of current interest. Social media was a hot topic! The panel members Domini Marshall, Bec Mackey, Tess McCabe and Phoebe Miller  (chaired by Madeleine Dore) offered great advice on how to manage social media, especially around content management. Many of the participants were intrigued as to how to best use their time, and how to manage building a profile with specific audiences.

    "The best approach is to post two to three times daily to build your audience”  

    - Domini Marshall

    So I thought I would share my adventures into strategic social media management as I begin my new creative business and profile on Instagram. After the panel presentation, I was intrigued to explore platforms that would allow me to populate and schedule content. This is attractive to me as real time generation of content is not always possible. Plus, I’m very much looking towards productive strategies that can assist me in product and profile development planning and delivery. I went on a search, discovered that there are no 100% free platforms with all options available that offer this service for Instagram as yet, but there are plenty for Twitter.

    What I did find was the platform Later.com. This is a platform that allows you to upload and schedule your Instagram posts from your mobile or computer. What I like about this platform is that is offers a free sign up option while exploring if it works for you. You can post image and text content 30 times in the month for free. This allows for the flexibility to capture spontaneous moments, as well as scheduled content.

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    Scheduling content for the week: desktop view

    The platform sets up your week in a calendar format. This allows you to visually plan your time, and for you to post at the times that are ideal for your audience. This is where the wisdom of Kylie Lewis and Belinder Langler (of Of Kin fame) comes into play. Their research has indicated that you should be regular and consistent. Their work is also a great reminder to link into the digital patterns of most people’s social media habits of checking the first thing in the morning and in the evening before they go to bed.  A great guide to when you can regularly post to build your profile.

    A record is maintained of the content you have shared and how many times (stored in the ‘used’ section of the platform).  And there is the opportunity to preload images for future content stored in the ‘used’ section of the platform. Once again, another benefit within the platform to support strategic management and smart use of time.

    creating-content-ahead-of-time

    Creating content ahead of time

    In planning your post you can add your image and caption. I think this is one of the best features of this platform to assist in content generation. The image and content can be added, then scheduled. This is then saved and ready to ‘pop up’ as a reminder to allow for posting.

    mobile-application-reminder-on-phone-screen

    Mobile application reminder on phone screen. This is a ‘pop up’ that serves as a reminder to post (transfer) the content already created into Instagram. 

    I have been approaching my content management by loading the images and captions of a Sunday for the week ahead. I have identified the times I would like the post to appear. By populating the content on the desktop I am dedicating my time to plan and consider how I want to share. This then connects nicely to my app, with an alert coming up on my screen.

    later-talking-to-instagram-to-transfer-your-preloaded-content

    Later talking to Instagram to transfer your preloaded content.

    Some thoughts in regards to the pros and cons of using a platform such as Later for Instagram as a summary includes:

    Pros

    • You can populate and schedule your content and pre plan for the week or month ahead.
    • Can support you to think about your digital marketing strategy.
    • Reminders are sent to your phone (once you have download the app) for the time and date you set the content to be launched.
    • Can edit and proof read your populated content before you post. Perfect if you wish to add or change the content based on your thinking.
    • An organisation helper.
    • The app allows for sharing and posting on the go. Perfect for the creative juggling multiple tasks.
    • Time efficient.
    • Helps you forward think to align your posting to core values and missions as a creative or creative business.

    Cons

    • The content is created, however, it does not post it. You still need to transfer the content across to Instagram, however this is easy from the mobile app as it does a direct copy and paste for you with a few directed clicks.
    • Must be connected to wifi.

    Posted by: Emma Clark
    Categories: Advice and Tips, Starting a Business, Tools of the Trade | Comments Off on Later.com for creatives
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    My CWC: Narelle Lemon

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    By Emma Clark Gratton

    Creative Women's Circle attracts members from all stages of their creative careers. Our members include established professionals in the creative industries, ladies with flourishing part-time handmade gigs and women at the very beginning of their foray into creative work, and everyone in between. We frequently hear from people who are looking to make a career change into something more creative, more collaborative and more 'them', and today's interviewee is the perfect example!

    Dr Narelle Lemon is a Melbourne-based arts educator and researcher with a background working with artists, teachers, students of all ages, cultural organisations, arts community festivals, and schools to deliver and experience creative arts experiences in the visual arts and performing arts. Narelle has published widely on arts education and the use of social media for learning  while working as an academic. Excitingly, she is now adventuring into facilitating workshops for learners of all ages to engage with the arts and supporting artists to run their own workshops. Watch out for Explore and Create Co as it emerges through the workshopping with CWC’s The Resolution Project this year.

    On joining Creative Women’s Circle.

    CWC was the first collective group of creatives I came across where I could sense the creation and sustainability of a community right from the start. I wanted to be a part of it. Creative Women's Circle, and especially The Resolution Project,  came into my world at a time when I was beginning to feel (once again) the tension and push-pull between full time work that wasn’t really working for me, doing creative things, bringing people together for creative and exploration endeavours, being mindful, and being true to myself.

    A random Instagram keyword search flashed up this really cool community of creative people – the CWC. To my amazement a Resolution Project to focus in on goals and your creative passion was being promoted. It was to begin in the new year...not too far away and fresh on my mind.

    The whole idea of a supportive community of creatives really resonated with me. I had this bizarre mix of feelings – excited and nervous – but I knew that I needed to take the plunge and join. The intrigue just didn’t go away. I’d been burying and ignoring the call to do multi-projects, reconnect with the creative and maker scene, and well I just needed to address my elephant in the room (time to answer the call to step up to the challenge and finally do all these cool ideas I have been sitting on for some time now).

    First impressions.

    Innovative, supportive, welcoming, organised, progressive, and encouraging are all words that come to mind with my first impressions of CWC.

    The tension between questioning what I am doing and having a deep feeling of needing to be doing something different and connected to what is more sustainable, mindful and creative, is not something that many people in my current world acknowledge or do anything about. I now know this is called making “the leap” – makes so much sense and being around so many who have done this or are in the process of doing this is wonderfully supportive. The CWC community are incredibly generous. I’m taken aback from being around women who are so open to sharing their experiences, both on the emotional and nitty gritty of things such as branding, web design, business set-up or even how to set up new partnerships. Julia May’s comment of “just any question, that’s what we are here for” has stayed with me the very beginning of joining CWC. So supportive and encouraging as I try to figure everything out in my next moves.

    The upside.

    The biggest benefit for me has been the extension of my networks. I’ve been able to meet, listen to, and ask questions to creatives with so many diverse experiences. That has just been so beneficial for both my creative life but also my career.

    During the first Resolution Project face-to- face intensive day, Bec Mackey introduced herself. We immediately connected. I went away thinking I’d love to chat to Bec more. I was drafting an email to send her about a week after the meeting when in my inbox popped up an email from her. We both had been in each other's thoughts and had seen how we could work together to support one another with our creative endeavours – specifically how we could create and offer workshops for educators in all fields of the arts. So after an initial email conversation about possibly collaborating, we have pretty much met up for a couple of hours every six weeks to work through how we could collaborate and what workshops we could deliver. We get together and just talk, talk, talk…our ideas just bounce off each other. The connection has been amazing. For me the opportunity to talk with a like-minded person, both from creative perspective who also has similar values and belief in mindfulness and the bigger picture, has been one of the best outcomes from CWC and The Resolution Project. The energy from our meetings is just electric. So motivating and inspiring.

    Once we landed how we complimented each other and started actioning our vision so many opportunities begun to become a reality for us. The pairing together, our strengths and our partnerships, just allowed us to progress so much quicker with ideas and action than if we had approach it by on our own. Our collective strengths in the arts are much more powerful together for future audiences we will engage with. This all came from meeting at CWC.

    Bec also has been incredibly generous to me in offering support in those initial set up aspects of branding, website, and audience profile identification. Her experiences and her openness to share and pass on her learning has been so valuable.

    Join our network of creative women.


    Posted by: Emma Clark
    Categories: Regular Columns | Comments Off on My CWC: Narelle Lemon
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    Industry insights: Myf Warhurst on feminism, media and quitting while you’re ahead

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    This is Part One of our Industry Insights interview with media legend Myf Warhurst. Stay tuned for Part Two next week, where she shares her top advice for women in media (and what it's like to interview Germaine Greer)!

    By Annette Wagner

    There are more women than men in Australia. Our female population has hit 12 million, but there are still 96,300 baby boys to be born from the fellas to meet the 12 million mark.

    So, it is encouraging to know that our media isn't all white middle-aged males dominating cameras and microphones, and that the people on our screens and radios accurately represent the population.

    Hang on. Do they?

    While it is necessary to discuss parity for the future, I think it's equally important to focus on and support women that are making a difference now. Thankfully, Myf Warhurst has been making a difference in my media world for a longtime.

    Myf is an endearing favourite of many musically-minded people and her increasingly broader creative industry hosting ability comes with intelligence and a welcoming selection of canapés, putting both big name interviewees and lucky audiences at ease.

    After studying Music Education and Arts at Melbourne University, Myf started writing music reviews for Melbourne street paper InPress, then landed the job as editor. Since then, her rise as a well-known Australian doyen has been steady and continues to grow.

    On air with Triple J, she started with her first radio bi-weekly segments for Merrick and Rosso's Drive program, then moved to hosting the Net 50 request program on Saturday nights, then hosting weekday Lunch shift and The Trashy Lunchtime Quiz, before finally hosting The Breakfast Show with Jay and the Doctor. She was coerced by Peter Helliar to join him as co-host on their Nova breakfast show which ran from 2007-2009 and then returned to ABC Local Radio hosting the summertime afternoon program.

    Of course, it's not just her voice we have come to recognise, it’s that welcoming smile and her authenticity. Her television appearances include many, but captaining a team on Spicks and Specks from 2005 to 2011 certainly accelerated her recognition and popularity. It provided the leverage Myf needed to see her own six-part series realised, Myf Warhurst's Nice, and since then, if you follow her on Instagram, there isn't much we don't know about her, and her cats, Terry and Steve.

    Far from any Cat Lady connotations however, she's currently on the airways hosting lunch with Myf on Double J, is also a regular presenter on The Project, is the go to hostess with the mostess at many speaker events, and continues to be a contributing writer for many publications. To be honest, it's a life I envy a little, backstage at Coachella and interviewing childhood crushes or current creative geniuses.

    Having just returned from a well-deserved week off in France and the UK, getting back to work on Double J and between the next hot bed of creatively inspiring people attending some other enviable event, I asked Myf to answer some questions about her experience so far in media which she kindly obliged.

    Be warned, inevitable music and pop culture puns throughout.

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    Clearly, your intrinsic love of music and pop culture have been your driving force, maintaining your career direction since you started working. Have you ever been distracted or challenged to continue on your own tour bus? Inspired to do something else, or perhaps even a little dissatisfied with your direction? If yes, what helped you get back on your bus?

    I constantly think about doing other things. I want to write a book, become an architect, fulfil my dream of ice skating for Australia at the next winter Olympics, do another stage show (like the Spicks and Specks live show we toured around the country), go back to University. It’s just down to having the time and the vision. When you’ve got a full time gig people don’t realise that it’s much more than just the hours on air, it’s a full time gig, so it’s hard to indulge all the other dreams. But I will never stop having harebrained ideas about what I want to be when I grow up.

    Not so long ago you took a gap year, or two, and based yourself in the UK. We actually spoke before you left and I recall you saying that you'd never had the chance to do it in your 20's, and it was the right time to take a break. How did you find re-establishing yourself in a different market, and/or focusing on your writing? Were there any lessons learnt?

    I had such a magnificent time living in London. Career-wise it probably wasn’t the best thing to do, as it’s hard in my game (which is essentially a personality game) to establish yourself in an industry that has no idea who you are and don’t care about what you’ve done. To be honest, I think I left my run a bit late. I really wish I’d tried to do it when I was much younger, say in my 20s. It felt so right for me to be out of my comfort zone, it was really healthy and what I needed at the time. Fortunately I was able to get quite a bit of work from Australia while I was there so I could keep myself afloat. In my dreams I’ll do it again one day but it probably won’t happen. Not right now.

    On reflection of your media industry experience to date, highs and lows, here and abroad, was there a time or realisation that it was going to be a different journey for you from those of your male colleagues? How do you find the culture for women, from when you began, to now, in both radio and television?

    This is a tough one to answer. I’ve always been a strident feminist, even when I began, but it’s interesting to look back now and I realise that I’d never thought of myself in a minority. It’s funny, it’s only been the last few years that I began to recognise the lack of women in the media. It’s changing, fortunately, but it’s only been the last few years when TV shows have become conscious of not having all male panels (on panel shows in the UK, this was the norm and I found it quite odd). I also didn’t think as much about the male dominance in radio world either. As I get older, I notice it a lot more and I make every effort to make sure everything I do is diverse.

    When finishing Spicks and Specks, you said, "I've been lucky enough to experience many great things. I've seen Frank Woodley's privates, been naked under a desk with Pete Murray, and met many of my childhood musical crushes. Life can't get much better than that, so this seems like the perfect time to wind things up." How did you know that it was time to seek out another challenge and end what had been a huge part of your career for 6 years? (Because being under a desk with Pete Murray did sound good!)

    Yep, Pete and I have never been naked under a desk again, sadly. Finishing Spicks and Specks was a decision Alan, Adam and I made together, and I think it was the right thing at the time (although I haven’t been offered many other gigs since, and will probably never do a TV show as loved as that again). I think leaving under our own steam was good - in TV, you normally get sacked so we thought it might be a good thing to go out on a high. And we had done the show for a long time. It felt right to hang up the boots. I do miss the boys though, and working with them. It was one of those special right time, right place, right people shows. They only come once in a lifetime.

    Annette Wagner is a designer, marketer, creative consultant, artist and writer. She is also on the board of the Creative Women’s Circle. Obsessively passionate about the arts and the creative process, she is determined to not talk art-speak and instead focus on supporting and sharing concepts and insights most creative types crave to know.


    Posted by: Emma Clark
    Categories: Interviews with Creative Women, Regular Columns | Comments Off on Industry insights: Myf Warhurst on feminism, media and quitting while you’re ahead
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    Managing people 101

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    By Jes Egan

    Managing and leading people successfully is a harder task than it may seem and often something that you have to work at just as hard as your job. Learning to manage someone can become easier with experience as you’ve developed these skills over time. Here are a few tips to consider.

    Manage yourself first

    Managing yourself may seem easy or unnecessary, but managing yourself so that someone else who works with you can feel confident in what you are doing is key. If you want to inspire and motivate someone to do their best, you have to show that you are also managing this yourself and understand your strengths and weaknesses.  Leading by example, passion and determination is infectious.

    Be consistent and flexible

    Try and be consistent. Don’t be the type of manager where your staff feel that they have to gauge your mood or temperament before they approach you. Allow them the confidence to feel that they can approach you for anything: a problem or a success.

    Stay flexible though. It’s not being inconsistent but allows you to change direction when the task at hand needs it.

    Treat people how you’d like to be treated

    Leading by example is key, creating a good work environment where people feel respected, safe and confident is a great combination and can allow your employees to thrive. Think about the type of environment and how you’d like to be treated or spoken to and do all you can to ensure this happens.  Consider people and show compassion when needed- you can get the best out of people when you do this.  Acknowledge good work, especially when someone or a team does a good job.

    If you have multiple employees, ensure you give equal treatment, they don’t have to be treated exactly the same but don’t show favouritism or give one special treatment over another.

    Get to know your employee/s

    Showing a healthy interest in your employee's lives outside of work will help make you an interested and involved employer. You don’t need to know every detail of their lives or be their shoulder to cry on but having an interest in what they are doing on the weekend or their hobbies or children can really help you to get to know your employees. Having interests outside of work is healthy for an employee and acknowledging this can help develop a great working environment.

    Trust your workers

    Trust your workers and encourage them to do it their way and try not to get too caught up in the finer detail, let them do that and empower them to take charge of their jobs. Don’t get angry if they don’t do it exactly how you’d do it. Allow them to do it their way and you may learn how to do it differently. If you give people your trust, I have found that they may go out of their way to ensure they don’t disappoint or lose that trust.

    Be clear

    Ensure you are clear in your tasks and are specific with what is needed to be done. What you get out of people  can be related to what you put in, so explain why things need to be done and share your vision. Communicate and value the people who work with you - make sure you listen to their ideas.

    Take responsibility

    Be responsible - if a problem is pointed out, help find a solution and don’t focus on the negative or what was done wrong, just find a way to fix it. If feedback is given to you in the form of a problem, understand it and try to resolve it, making sure that you feed information back to them on how you’re resolving it. If there is a human error or a mistake made by a team, don’t throw your employee/s under the bus, instead focus on making it right and sit down after it is resolved and debrief on what went wrong and where so you can ensure you don’t make the same mistake next time. Remember, mistakes happen, it’s not always a bad thing in the long run, so learn what you can from it.

    Managing people can be a hard thing to do, check in with your staff, see how they’re going. Don’t take it too personally if some of their feedback is negative - work on finding a way to make it better.

    Jes is a ‘practical creative’ and a very busy lady, doing the business in a digital agency, being an artist, a university lecturer, and small business owner who can creatively be found cutting up a storm at paperchap.com. Follow Jes on Instagram and Facebook
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    Posted by: Emma Clark
    Categories: Regular Columns | Comments Off on Managing people 101