The month of February is a fast & furious one for designers, retailers and creatives about to enter into the wholesale market. Prepare for long days and sleepless nights as suppliers make sure stock and samples are in order and buyers plan out a budget and purchasing decisions. That’s right, it’s trade fair season and at this time every year the retail industry descends on Sydney to discover the latest and greatest in the Australian market.
If you’re a creative thinking about wholesaling, then this post I wrote last year will help shed some light on an often overwhelming situation. If you are already familar with the world of trade shows then you’ll understand the long days and sensory overload that comes with visiting the three big retail events that took place this past week: Life Instyle, Reed Gift Fairs and Home & Giving.
Each one has it’s own unique selling point but all provide an incredible behind the scenes look at the talent that is right here in Australia. In a time when many people are looking overseas to make purchases or feel that design talent is lacking, this is there perfect opportunity to see, touch and feel products that are raising the bar and putting Australia on the retail map.
Originally from Boston, Massachusetts, Jaclyn Carlson is the author behind the Sydney-based blog, Little Paper Trees. When not documenting her expat adventures, she can be found working for one of Australia’s top design & homewares trade shows. Passionate and prone to wasting hours on Pinterest, she has years of experience in marketing, advertising and PR and aims to put Sydney’s creative women in the spotlight with her monthly column.
Images via Emma Scamell Photography
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