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    Category Archives: technical tips

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    7 Tips for Starting a Podcast

    7-tips-for-starting-a-podcastBy Tess McCabe

    Now that you’ve had a week since my article ‘How to download and listen to podcasts‘ to download shows, binge-listen and basically become obsessed with podcasting, perhaps you’re thinking: I could do this!

    That’s great! Today I’ll offer some tips on how to start your own podcast.

    But first, another tech disclaimer: Emma and I are relatively new at this too, so we don’t have it all down pat yet. But the info contained herein is a pretty good foundation for getting your first ep online

    1. Decide on a topic.
    As discussed last week, most podcasts have a niche theme or overarching format, and that’s what draws in listeners. When deciding what to make a podcast about, I first looked to my interests. One of my main interests involves asking people about their creative businesses (which, lets face it, I do a lot of already in various other forms!). I like TV and film, but I can’t really talk about those topics in a ‘critical analysis’ kind of way without sounding like a dum-dum. I do like talking about my kid though, and asking people about their family situations, and talking to my mum friends. Ding! Hours of interesting content ideas suddenly presented themselves.

    Having some kind of structure to your talk-topic also helps. Emma and I have somewhat of a content calendar in terms of planned interviews (which helps when one or the other needs some time off, to, like have a baby or other such important life event). We also have a running list of interesting conversation topics and topical questions to ask, and apply these to guests as we see fit.

    2. Decide who you will talk to.
    Most of the podcasts I listen to feature between 1 and 4 people talking. Grace Bonney, for example, sometimes does an episode of After The Jump on her own about her business experiences, and sometimes she has a guest or two to interview. WTF with Marc Maron and Conversations with Richard Fidler are usually a one-on-one interviews with a different person every episode. Chat 10 Looks 3 (the brilliant new podcast by journalists Annabel Crabb and Leigh Sales) is just the two of them chatting. On The New Normal, it’s generally always Emma and I interviewing a guest.

    Having different guests on your podcast comes with its pros and cons. Pro, you (and your listeners) get to meet and hear different perspectives from different people. Con, it can be a logistical effort to organise guests and find new people to feature every episode.

    The pros of working with a partner on a podcast are obvious: halve the workload, double the fun! Given that I have a podcasting partner, I can’t think of any cons right now… probably just the logistical effort of coordinating schedules.

    3. Practise talking.
    This one sounds like a joke, but it’s not. I did NOT realise the weird and annoying (to me at least) things that I do when I talk until I heard myself recorded! Eek! With the help of editing software (see below) one can edit out unnecessary ‘ums’, voice cracks, and pauses post-recording, but it helps to train yourself instead to be conscious of how you talk. If this involves practise, then do it. If it involves writing down notes re: witty anecdotes or questions for your guest, then do it. No-one likes to hear drawn out ‘soo… um, there was something else I wanted to ask… ummm’.

    It’s also worth considering the format. Practise holding back if you’re inclined to talk over people. Practise speaking up if you tend to mumble. And most importantly, if you’re interviewing a guest, practise listening – it’s likely your listeners will want to hear what they have to say slightly more than you!

    4. Figure out how and where you’re going to record your podcast.
    We record TNN on an iPhone through an app called iTalk. It’s free, and the quality of the recording is decent even without needing a separate microphone.

    Considerations such as how quiet your location will be is important. Again, test your equipment in your location to see what works (I never realised how squeaky my dining table chairs were until I thought about sitting down to record there!)

    5. Edit and add music.
    Who doesn’t love a catch jingle at the beginning of a radio show? Our theme tune was custom written just for us (helps to have friends with songwriting/producing skills!), but for the CWC podcasts and recordings I found some royalty-free music online for which I pay an reasonable annual license fee to use.

    Remember, you can’t just use any old song as your theme song, as these would more than likely be protected by copyright.

    In terms of editing a recorded file, we use Audacity. It takes a little getting used to using but once you’re accustomed, you’ll be cutting and editing like a pro. In an editing program you can add your theme music to the start and end of your episode, tighten the episode by removing ums, ah’s, coughing fits and even boring conversational tangents, and export the file ready for uploading online.

    6. Get it out there.
    There are a few ways to get your complete audio file online and into the ears of your loyal listeners, but often it can be a bit of a convoluted process of workarounds if you want it to remain free and (relatively) easy. Our episodes are uploaded to our BandCamp page, embedded from there via HTML code into our website blog, and then that RSS feed talks to iTunes so the episode pops up there.

    iTunes is where you really want your podcast to be, but there are a few rules – you have to be 5 episodes deep before you can apply, and they have to approve your show before they put it on their system.

    7. Promote and build an audience.
    Just like any blog or creative business, promoting your podcast and building an audience takes time, determination, and some marketing know-how. Becoming more readily ‘findable’ on iTunes involves gathering listener reviews, and encouraging listeners to subscribe, so that you pop up in search results near the top. TNN has its own social media accounts and listeners can sign up to receive an email whenever a new episode is released. We’re still building our audience, so you can follow us over here, here and here!

    Let us know if you start your own podcast this summer!


    Posted by: Tess McCabe
    Categories: podcasts, technical tips | Comments Off
    Posted on

    How to Take a Break from Social Media (Without Your Business Suffering!)

    How to take a break from social media without your business suffering

    Do you ever feel stressed about taking a break from your social media and losing all your traction with your followers/clients/customers? It can be hard to switch it off, especially when it’s such a great marketing and customer service tool for your creative business. But every once in a while you will need to step away.

    Here are some great ways to do it without losing your following:

    • Let your readers/clients/customers know before you go, and if possible, how long you’ll be away. Keeping them in the loop is better than just disappearing without a word.
    • Ask them to sign up for your blog’s RSS feed and schedule content for the time you are away. Consider organising guest posts where it’s appropriate or re-publish a series of your most read posts.
    • Have someone take over your social media accounts for that time. If you’re taking significant time off, like maternity leave, and have a business that mostly works without you there (passive income or a shop with ready made goods), consider taking someone on for that time to post to your social media accounts and pack orders.
    • Use a service like Buffer or Hootsuite to schedule your Twitter posts in advance, so you don’t lose your reach. Facebook has recently improved their scheduling service too. Let your readers know that you’re doing this and that you might not be there to answer questions a couple of times before you take the break.
    • Decide if Instagram will be included in your social media break – it might seem weird to take a break but still use one social network, but if you’re taking a holiday to a great destination, you can keep your followers in the loop with a holiday happy-snap here and there.
    • If you’re still working but taking a ‘digital sabbatical’, let your clients know that you’ll still be available by email or your regular channels. But if you’re closing up shop as well as taking a social media break, consider preparing some great “we’re back” social media content that’s ready to go when you are back and working again.

    Taking a break from social media, or even from your business, doesn’t have to mean that you’ll be back at the beginning once you log back in. Most people understand that everyone needs a break to recharge their batteries. Having a clear strategy for your social media while you’re away – frequency, content – can help you truly relax while you’re on that break.

    Dannielle is a blogger, serial organiser and passionate traveller. She has a secret love of 90s teen movies and can often be found hanging out on Pinterest. She is on a mission to help people bring happiness (and fun) back into their homes with a dash of organisation and a sprinkle of their own awesome style over at her blog Style for a Happy Home.

    Image from © Lime Lane Photography


    Posted by: Dannielle Cresp
    Categories: business tips, organise me, regular columns, technical tips | Comments Off
    Posted on

    New eBook: Graphic Design Speak – General advice, technical tips and jargon defined for non-graphic designers

    by Tess McCabe

    It’s finally done. If you follow me (Tess McCabe / @tessmccabe) on Instagram you might have seen glimpses of a project I’ve been working on lately. I’m really thrilled to finally reveal it here: my new eBook Graphic Design Speak.

    graphic-design-speak530

    Graphic Design Speak is about giving non-graphic-designers a working knowledge of the words and concepts graphic designers commonly use, without explaining the history of graphic design or going overboard with the technical talk.

    As a graphic designer, this information is well known to me – but I recognise it’s extremely important and useful for non-graphic-designers (meaning makers, interior designers, publicists, writers, musicians, bloggers, performers… anyone in a creative role themselves or who works with a graphic designer) to know as well.

    chapters

    The 27-page eBook explains:

    • Basic colour terms like Pantone, CMYK, RGB and what they mean
    • Common file types and where you use them (a.k.a. Why can’t my printer just get my logo from my website and put it on my business card?)
    • How to distinguish a high-resolution image from a low-resolution one (a.k.a. A journalist has asked for a high-resolution image for a story about me, but how do I know which one of these image files to send?!)
    • The standard paper and envelope sizes
    • Facts about fonts 
    • And over 85 common words and phrases us graphic designers throw around willy nilly.

    Those multiple back-and-forth emails with your techy-nerd friend or frantic late-night forum-reading can be avoided with this helpful little handbook! And you will feel empowered with knowledge and enjoy a better working relationship with graphic design professionals as a result.

    The book is available to download for the extremely reasonable cost of $11.00 only at our online shop. AND Included is a low-ink-use black and white version for printing at home, if you prefer the paper kind of reference tool.

    I hope you find it useful!


    Posted by: Tess McCabe
    Categories: books, business tips, CWC news, technical tips | Comments Off
    Posted on

    Organise Me: Email Inbox-ification

    Inbox-ification

    By Andy (Andrea) McArthur

    The average business user spends more than two hours a day dealing with email. That’s an average of 48 to 75 emails per day (some are even receiving a whole lot more). Source

    No more email Inbox-ification it’s time to cut your email traffic, tidy up your inbox and deal with your email in a more efficient and streamlined manner. This week try allocating some time to review your email processes, review your email clients capabilities and also review your email brand (address name and signature).

    No matter what email client you are using, at the bare minimum you should be able to label, filter and store emails which will ultimately lead to a happier inbox (when put into practise). Recently I discussed with a few freelancers which platform they prefer to use for email and Gmail has repeatedly come up as the webmail server of choice. It seems that there is a lot of Gmail love in the air as it does label, filter, store and search emails extremely well. You can also use your email through Google Apps which allows you to look professional with a you@yourcompany.com email address.

    Note: As your business grows it is definitely time to again reassess your email needs and possibly move away from webmail servers, do you need to think about hosting your own emails in-house with systems such as Kerio a very secure option, or using a third-party email-hosting provider which would probably be hosted alongside your website.

    It’s vital to have your email backed up in multiple locations so when a server goes down you don’t lose your information life line and you can still continue to operate. I never really understood IMAP and POP forwarding but setting up IMAP is an essential part of email. IMAP is described as “what allows you to download messages from servers onto your computer so you can access your mail with a program like Microsoft Outlook or Mac Mail, even when you aren’t connected to the Internet.” IMAP also provides a better method to access your mail from multiple devices. You can check your email at work, on your mobile, at home and new mail is accessible from any device at any time. If using Gmail there is a lot of support to use IMAP and using both an email client on your desktop and the Gmail webmail server takes the scariness out of backup. See Gmail IMAP help.

    Previously I thought that I had my email system nailed by moving emails into folders. However, because I am a folder addict, in the past my emails were just getting lost among the many, many folders that I had created (utilising Search was the only way to effectively find emails). A suggestion would be to create a main category to which you add sub folders if needed, I must say this is working a lot better for me. Also don’t forget you can you simply use Gmails coloured labels or use the Archive filter as an option rather than folders. I still prefer to leave emails that need actioning in my email Inbox and the ones which I have actioned move them into a folder out of sight but not out of reach. Similar to the 4D model: 1. Delete it, 2. Do it, 3. Delegate it or 4. Defer it.

    Aim for a Zero Inbox by setting up new filters and sorting your email out. You can organise emails from certain senders (or on certain topics) to automatically be tagged with a coloured label or filtered to a folder simply by choosing “Filter messages like this” from the “More” drop-down menu. Also many email clients (including Gmail) will allow you to append your address name and filter the new name with an automatic label or folder. Any emails from a subscription might be given the new email address subscription@andyjane.com or an amended email address of hello+subscription@andyjane.com. See more information on: LabelsFilters and Appending email addresses.

    A few extra tips for the road:

    • Utilise the tools that come with Gmail such as keyboard shortcuts to help save you time and Labs which are experimental features and will get you using your email just the way you like it. See more information on: ShortcutsLabs.
    • Don’t forget to setup your Junk email use filters to catch the nasties and get them out of your email life.
    • Declutter regularly and only keep what you need.

    Lastly my number one tip is to limit email checking (if you aren’t expecting an urgent email). In terms of productivity we lose valuable time constantly checking our emails. It has even been recorded that we lose as much as 15 minutes every time we move from one project to another. In order to eliminate this time waster limit yourself to two/three email checks a day, morning, noon and 4pm, at these times schedule uninterrupted time to process and organise your email. Oh and don’t forget to turn your email notification sounds off.

    What are your top tips for managing email. Tell us by adding your comment below.

     Andrea McArthur has a passion for all things visual and a soft spot for organisation. Type is her true love and goes weak at the knees over beautiful design. Andrea works as a freelance graphic designer in Brisbane by day and lectures in graphic design by night. You will find her sharing design related goodness via @andyjane_mc  www.andyjane.com

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    Posted by: Andrea McArthur
    Categories: organise me, regular columns, technical tips | Comments Off