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    Category Archives: CWC Books

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    Owning It: A Creative’s Guide to Copyright, Contracts and the Law – pre-order now!


    Today is the day, ladies! The HIGHLY anticipated Owning It: A Creative's Guide to Copyright, Contracts and the Law by lawyer and former CWC speaker Sharon Givoni is finally available to order.

    What a massive project this has been and you - the CWC audience - have been overwhelmingly supportive throughout the whole process.

    I'm excited to share with you here some images from within the book, featuring the works of many female creatives such as Hours After, Fromage La Rue, The Gently Unfurling Sneak, The Bell Jar, Nancybird, Marnie Hawson. In fact, there are over 140 images by local creatives within the book, which makes it as much a delight to look at as it is informative to read.





    Much more detail about what is inside this 560-page tome can be found at the Creative Minds website, and for a little more insight into how it all came together, you can check us out on The Design Files today... thanks Lucy and Lisa for the feature!

    The book is available to pre-order through our shop from today, and copies will be posted out from 9 April 2015. Join our mailing list or stay tuned to our social media for details of the upcoming book launch too - you're all invited!

    Posted by: Tess McCabe
    Categories: CWC Books, CWC News | Comments Off on Owning It: A Creative’s Guide to Copyright, Contracts and the Law – pre-order now!
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    New eBook from CWC: On Creativity and Business

    By Tess McCabe

    Did you know that it's been 10 years of CWC this year? True. Over that time, there has been so much advice given, taken, and shared here, that it is hard to fathom the ripple effect of so many women connecting and sharing over that time and how it has strengthened the community.

    As a celebration of sorts, over the last few months CWC's first intern Madeleine Dore poured over the hundreds of blog posts on this site and curated a collection of the best snippets of advice, tips, thoughts and musings from the women we have featured or who have contributed to our blog in some way.


    The result is On Creativity and Business: Information, Inspiration and Ideas from Creative Women's Circle. It's 37 pages long, and available now for free for our Members... those who support us to keep going in this manner.

    2015 is going to be an exciting year for CWC (with plans underway that will be revealed in due time!). But as the weather warms up and the year winds down, we hope our Members will enjoy this little gift.

    And for those who are yet to join or who like to join in from afar, we encourage you to revisit our blog archives this summer and refuel your inspiration stores so that you too have a creative and productive 2015!


    Posted by: Tess McCabe
    Categories: CWC Books, CWC News | Comments Off on New eBook from CWC: On Creativity and Business
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    Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic-Designers… paperback edition!


    Last year we released the eBook Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic-Designers, to lots of great feedback and hundreds of copies sold. By popular demand, we're soon to be releasing Graphic Design Speak in paperback format through our sister-biz Creative Minds Publishing, and you can pre-order it now to get it first!

    This handy 44-page paperback guide explains:

    • Basic colour terms like Pantone, CMYK, RGB and what they mean
    • Common file types and where you use them (a.k.a. Why can’t my printer just get my logo from my website and put it on my business card?)
    • How to distinguish a high-resolution image from a low-resolution one (a.k.a. A journalist has asked for a high-resolution image for a story about me, but how do I know which one of these image files to send?!)
    • The standard paper and envelope sizes
    • Facts about fonts
    • And over 95 common words and phrases us graphic designers throw around willy nilly.

    Here's what's new in the paperback edition:

    Plus, it's printed in full colour in Melbourne, Victoria using environmentally friendly printing methods and paper.

    Read more here or pre-order here! Books will be posted in early September.

    Graphic Design Speak - written and designed by Tess McCabe

    How and where to use colours such as Pantone, CMYK, RGB and more. Written/designed by Tess McCabe. Image by Louise Jones.

    Graphic Design Speak - written and designed by Tess McCabe

    A handy reference for paper and envelope sizes. Written/designed by Tess McCabe. Image by Saint Gertrude Letterpress and Design.

    Graphic Design Speak - written and designed by Tess McCabe

    Over 95 graphic-designy words defined in plain English. Written/designed by Tess McCabe. Images (left) Brand by Name; (right) Pom by Pomegranate.

    Posted by: Tess McCabe
    Categories: CWC Books, CWC News | Comments Off on Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic-Designers… paperback edition!
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    Title page designer: Carla Hackett

    We talked to Carla Hackett a little while ago about her graphic design background and blossoming lettering and illustrative career. Today, we're happy to welcome Carla back to the blog, chatting about putting chalk to board for her title page design for Alischa Herrmann in Conversations with Creative Women: Volume Two.


    What is your art/design/career background?
    I grew up in Wagga Wagga NSW, a regional town that as it turns out has a thriving creative community! I went to a very creatively nurturing school and was heavily involved in performing and the arts. (Fun fact: I moonlighted as Crystal Chandelier in a 60’s girl band called The Fabulous Chandeliers for 7 years!). As a kid I would draw everything and had one of those Letraset typeface books and I would draw letters all over my notebooks and do bubble writing for my friends assignments.

    I studied Graphic Design at university and then moved to Sydney and worked at some great design agencies for 6 years as an Art Director and Designer. But after a while, I felt a little creatively unfulfilled, so in 2011 I quit my job and moved to Berlin. It was a great time to hit the reset button and to soak up the inspiration of Europe! I like to call them my ‘Bowie years’.

    To give myself that time to think really changed everything and it allowed me to start playing again! That’s when I discovered lettering. I went along to a hand lettering workshop with Ken Barber from House Industries and really enjoyed the simplicity of picking up a pencil again.

    It was the perfect mix of my design skills, typography and using my hands to illustrate letters. I love that each piece of lettering is unique. It was then a natural progression to start lettering in chalk. I love the ephemeral nature of chalk but also how tactile each piece is. You can see the human hand has been involved.

    I returned to Melbourne and found the lovely Little Gold Studios to set up shop and focus on hand lettering.

    What drew you to the work of your interviewee?
    I have a deep appreciation for letterpress, and recently had the chance to print one of my own designs on a press that belongs to Saint Gertrude Lettering in Little Gold Studios. The labour of love that goes into printing is all worth it when you see the first impression come off the press. There’s something about the feel of the cotton paper and the impression is really quite special. Being someone who painstakingly hand crafts lettering, I was drawn to illustrating Alischa’s name. There’s also something about the nostalgic quality of chalk that resonates with the tangible nature of the letterpress machines. There is no electronic function involved, it was all done with a human touch by these indestructable and timeless machines.


    Tell us about the development of your title page design and how you arrived at your concept.
    I knew that I definately wanted to create the piece in chalk for that hand made touch. I wanted there to be some elegance in the lettering and also some beautiful detail just like Bespoke’s signature look. I looked closely at Bespoke’s website to get a feel for the kind of design they produce. I also looked at some of my vintage lettering books to get some inspiration for the lettering and floral detail. To include a letterpress element, I googled for images of the Chandler and Price machine and realised how beautiful this piece of machinery is. They certainly don’t make them like that anymore!

    The fly wheel is what keeps the momentum of the rollers spinning, you get it going with a foot treadle. The fly wheel is such a beautiful and recognisable part of the letterpress I wanted to include that element surrounded by beautiful flower details.

    What materials or computer programs did you use to create the title page, and how did you then prepare it to be submitted for the book?
    I started with paper and a pencil, sketching out my idea very roughly to get some ideas of composition. I knew I wanted to get a lot of detail into the piece, but knew a lot of that would happen as I drew it on the board.

    I drew the piece on my chalkboard at 200% in good ol’ dusty chalk and photographed it so that it would retain the detail when scaled down. I didn’t want to do too much in Photoshop, as I wanted it to look like it was done on the chalkboard. I upped the contrast slightly so that the blacks were black and the whites were white.

    The final chalkboard design was photographed and then tweaked in Photoshop before submitting for the book.

    What other fun projects are your working on now?
    I’m currently working on my first range of hand lettered greeting cards. I’m currently learning how to use a letterpress that is in my studio, so that I can print them with my very own hands!

    I’m working on few custom hand lettering pieces for stationery and prints. And recently did some chalk lettering I did was the focus of the Westfield Christmas campaign.

    I have a few wedding commissions for wedding season, creating chalk signage and hand lettered wedding stationery suites.

    I’m also working with a coffee brand on some lettering for their packaging. Coffee and lettering are my favourite things!

    You can find 'Conversations... Volume Two' in our online shop or at select stockists nationally. And be sure to check out Carla's new website at www.carlahackett.com

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    Posted by: Tess McCabe
    Categories: CWC Books, Interviews with Creative Women | Comments Off on Title page designer: Carla Hackett