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    Category Archives: Tools of the Trade

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    Later.com for creatives

    cwc_2016-01-21_georgia-phase_insta-graphic_templateOne of the best assets we have for promoting our work and profile is social media. At a recent The Resolution Project event, this was illuminated when we had the opportunity to pose questions to a panel on any topic of current interest. Social media was a hot topic! The panel members Domini Marshall, Bec Mackey, Tess McCabe and Phoebe Miller  (chaired by Madeleine Dore) offered great advice on how to manage social media, especially around content management. Many of the participants were intrigued as to how to best use their time, and how to manage building a profile with specific audiences.

    "The best approach is to post two to three times daily to build your audience”  

    - Domini Marshall

    So I thought I would share my adventures into strategic social media management as I begin my new creative business and profile on Instagram. After the panel presentation, I was intrigued to explore platforms that would allow me to populate and schedule content. This is attractive to me as real time generation of content is not always possible. Plus, I’m very much looking towards productive strategies that can assist me in product and profile development planning and delivery. I went on a search, discovered that there are no 100% free platforms with all options available that offer this service for Instagram as yet, but there are plenty for Twitter.

    What I did find was the platform Later.com. This is a platform that allows you to upload and schedule your Instagram posts from your mobile or computer. What I like about this platform is that is offers a free sign up option while exploring if it works for you. You can post image and text content 30 times in the month for free. This allows for the flexibility to capture spontaneous moments, as well as scheduled content.

    scheduling-content-for-the-week

    Scheduling content for the week: desktop view

    The platform sets up your week in a calendar format. This allows you to visually plan your time, and for you to post at the times that are ideal for your audience. This is where the wisdom of Kylie Lewis and Belinder Langler (of Of Kin fame) comes into play. Their research has indicated that you should be regular and consistent. Their work is also a great reminder to link into the digital patterns of most people’s social media habits of checking the first thing in the morning and in the evening before they go to bed.  A great guide to when you can regularly post to build your profile.

    A record is maintained of the content you have shared and how many times (stored in the ‘used’ section of the platform).  And there is the opportunity to preload images for future content stored in the ‘used’ section of the platform. Once again, another benefit within the platform to support strategic management and smart use of time.

    creating-content-ahead-of-time

    Creating content ahead of time

    In planning your post you can add your image and caption. I think this is one of the best features of this platform to assist in content generation. The image and content can be added, then scheduled. This is then saved and ready to ‘pop up’ as a reminder to allow for posting.

    mobile-application-reminder-on-phone-screen

    Mobile application reminder on phone screen. This is a ‘pop up’ that serves as a reminder to post (transfer) the content already created into Instagram. 

    I have been approaching my content management by loading the images and captions of a Sunday for the week ahead. I have identified the times I would like the post to appear. By populating the content on the desktop I am dedicating my time to plan and consider how I want to share. This then connects nicely to my app, with an alert coming up on my screen.

    later-talking-to-instagram-to-transfer-your-preloaded-content

    Later talking to Instagram to transfer your preloaded content.

    Some thoughts in regards to the pros and cons of using a platform such as Later for Instagram as a summary includes:

    Pros

    • You can populate and schedule your content and pre plan for the week or month ahead.
    • Can support you to think about your digital marketing strategy.
    • Reminders are sent to your phone (once you have download the app) for the time and date you set the content to be launched.
    • Can edit and proof read your populated content before you post. Perfect if you wish to add or change the content based on your thinking.
    • An organisation helper.
    • The app allows for sharing and posting on the go. Perfect for the creative juggling multiple tasks.
    • Time efficient.
    • Helps you forward think to align your posting to core values and missions as a creative or creative business.

    Cons

    • The content is created, however, it does not post it. You still need to transfer the content across to Instagram, however this is easy from the mobile app as it does a direct copy and paste for you with a few directed clicks.
    • Must be connected to wifi.

    Posted by: Emma Clark
    Categories: Advice and Tips, Starting a Business, Tools of the Trade | Comments Off on Later.com for creatives
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    Tools of the Trade: Belinda Evans & Alchemy

    By Brianna Read

    The interview for this first chapter in the second volume of Tools of the Trade raised two particularly pertinent topics for the wonderful platform for discussion that is the Creative Women’s Circle: social media and collaboration. I shall return to these topics shortly, but let me introduce the subject who brought these to the fore… Belinda Evans is the creator of Alchemy, a beautiful label and online store which I admired long before I crossed paths with Belinda herself.

    Alchemy Australian Found Wood Necklace - Alchemy Knitted Cotton Necklace - photos by Belinda Evans - 2012

    Alchemy Australian Found Wood Necklace - Alchemy Knitted Cotton Necklace - photos by Belinda Evans - 2012

    My reason for this admiration was that this tiny little nook, in the vast ocean of online stores, managed to cultivate an extraordinary air of calm. As anyone who has lost their way while navigating the information superhighway will understand, calm is not something you happen upon very often. I mention this particular quality because Belinda’s extraordinary talent lies not only in her hands which craft each beautiful, thoughtful product you find in the Alchemy store, but also in her ability to create quiet space and genuine connection in the arena of online shopping and social media.

    How, I wondered, has this woman stayed so true to the ethos of her slow, calm, creative practice while building a tiny empire and devoted following in the chaos of online?

    Alchemy Faceted Maple Necklace - Photo by Belinda Evans - 2012

    Alchemy Faceted Maple Necklace - Photo by Belinda Evans - 2012

    Belinda spent her childhood surrounded by a wonderful array of tools: lathes and pottery wheels were both things she was encouraged to try and with a glass blowing studio and furniture making workshop at her fingertips it would seem a natural progression for such a childhood to lead on to a practice such as that displayed at Alchemy. But not without an invaluable step in a different direction…

    Belinda also works in the field of project and event management and it is her experiences using social media in this environment which she credits with developing the skills that have proven invaluable in the development and management of the online presence of Alchemy. Take a quick look at the Alchemy blog or her Instagram posts and her genuine enjoyment of this media is wonderfully apparent. Her beautiful blog for Alchemy has a quiet sister in the blog titled Simple Things which Belinda dedicates to displaying images of a wide spectrum of design works which catch her eye and entertain her mind. Belinda says of her sharing ‘I’m not shy about sharing my techniques, how I source my materials, and the beautiful work of other artisans that I love to surround myself with.’.

    Belinda Evans - indigo textile dyeing - photo by Olga Bennett - 2013

    Belinda Evans - indigo textile dyeing - photo by Olga Bennett - 2013

    This leads me to the second topic of collaboration. I recently read an article posted on Li Edelkoort’s Trend Tablet authored by Peter Stitger and to borrow his words ‘We are leaving an individual era behind us.’ This article continued on with a brief treatise on the merits of collaboration and fostering creative environments which work on the premise of camaraderie with the sharing of tools, knowledge and creativity at the center.

    Belinda Evans - indigo textile dyeing - photo by Olga Bennett - 2013

    Belinda Evans - indigo textile dyeing - photo by Olga Bennett - 2013

    Belinda has exactly this approach to her practice, take one look at the beautiful photos of Belinda using indigo dyes for some of her new projects below. Taken by Olga Bennett, these photographs showcase the talents of photographer and subject in equal measure, a perfect example of the beauty of collaboration. This appreciation for the talents of others is one of the defining characteristics which make Belinda’s online voice so pleasant to listen to. In a time which seemed to favour the loudest and most shamelessly self-promoting voices, stumbling across Alchemy and then crossing paths with the quiet collaborator herself was equal parts breath of fresh air and renewal of faith in social media platforms. Belinda, thank you!

    Belinda's blogs can be found here and here. Her lovely escape from the world store is here and to find her on Instagram she is known as: @iamalchemy...

    Brianna Read is a designer and maker based in Melbourne. Her knitwear label Jack of Diamonds  employs traditional hand-made techniques in combination with machine knit technologies. Her multi-faceted creative practice encompasses design, production, works for exhibition and machine knitting workshops

    Tags: Alchemy, Belinda Evans, collaboration, craft, design, designer, hand made, Melbourne, Olga Bennett, photography, Regular Columns, social media, sustainability, sustainable design
    Posted by: Brianna
    Categories: Regular Columns, Tools of the Trade | 1 Comment
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    Tools of the Trade: Sarah J Coombes Shoemaker

    by Brianna Read

    This month’s instalment of Tools found me in the charming rabbit warren of the Nicholas Building in the heart of Melbourne. This wonderful building is home to many talented folk of a creative bent but I had come to visit the studio of cordwainer (and CWC memberSarah Coombes. The term cordwainer is a name given to artisans who craft shoes, different to a cobbler who traditionally repairs them…

    I didn’t know quite where to start with the tools of this trade, there are so many of them! Sarah’s beautiful, light filled workroom (which she shares with fellow hand crafter Phong Chi Lai) is packed with tools of every kind, there is serious machinery and workbenches covered with tools and materials. Sarah walked me through the studio introducing me to the bare essentials of her toolkit:

    The essentials of a shoemaking tool kit

    Hand skiving knife - starts as a flat length of metal about 25cm long without a blade edge, this has to be honed by hand, this makes each knife blade shape quite different as it is shaped by the technique of each maker.

    Lasting pincers – these come in a range of shapes and are used repeatedly throughout the lasting process to stretch the leather around the last and hammer onto the insole.

    Shoemakers hammer– a smooth rounded hammer on one side and curved edge the other, both sides are used for many different processes from neatening edges during lasting to hammering on the soles to the shoe.

    Edith the faithful Pfaff

    And lastly the tool known to Sarah as Edith – a beautiful seventy year old Pfaff industrial post sewing machine, whose age has apparently not impaired her speed…They sure don’t build them like they used to!

    The Johnnie Stitched Boot - my personal favourite!

    Recently some of Sarah’s summer sandals made their way to Northcote shopping treat A Quirk of Fate and when I ask if they are available at any other retailer Sarah discusses the enjoyment she takes in the process of meeting with a client and crafting a pair of shoes just for them.

    Given that many of her designs include time consuming details, such as hand stitching, I get the impression that this practice is very much about the crafting, this footwear is the ultimate in fast fashion antidotes. In addition to the high levels of hand craft involved in the making of each pair of shoes Sarah has also enlisted the talents of Melbourne jeweller Tessa Blazey to create metal embellishments for her designs, adding another tier of the bespoke to each pair leaving the studio.

    Visiting the creative space of an artisan like Sarah whose trade has a long and rich history prompted a slew of questions about how she learnt to use such an extensive toolkit, a trade after all is usually something you must learn from another… Next month’s post will be the last for the year and Sarah has inspired the perfect wrap-up topic: masters & apprentices…

     

    Brianna Read is a designer/maker based in Melbourne. Her knitwear label Jack of Diamonds  employs traditional hand-made techniques in combination with machine knit technologies. Brianna’s multi-faceted creative practice encompasses design, production, works for exhibition and machine knitting workshops

    Tags: cordwainer, custom made shoes, Melbourne, Nicholas Building, Sarah J Coombes, shoemaker, tools
    Posted by: Brianna
    Categories: Tools of the Trade | Comments Off on Tools of the Trade: Sarah J Coombes Shoemaker
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    Tools of the Trade: Fiona McDonald of Ichimu

    By Brianna Read

    The subject of this month’s Tools of the Trade brought up a rather interesting idea in the discussion of creative practice – rules. With every trade comes a history of how the practice has grown and moved with time, there are always long lists of the recognised methods of practice and an equally long list of things which ought not be done. This particular idea was touched upon in an earlier Tools instalment and I was glad for the opportunity to get a little further into the topic – you see I am an advocate of bending and breaking rules… I am making my subject sound rather rebellious which is actually not the case at all.

    Fiona McDonald makes objects of porcelain – under the label Ichimu (translated roughly from Japanese meaning a dream, or a fleeting thing).  Everything about Fiona’s creative practices are as gentle and light of hand as the name implies. The rule breaking I referred to was from an almost off-hand remark Fiona made about why her ceramic practice brings so much pleasure: ‘Maybe it is because I don’t really know the rules about clay and porcelain that I love it so much.’

    Porcelain by Ichimu

    I adore these types of honest insights as they reveal so much about why we create. During the interview Fiona made mention of her love of children’s illustrations (those done by children rather than for them) and her appreciation of the honesty they hold. Her remark about not knowing the rules of porcelain and the link this may have to her enjoyment of the process revealed that she found for herself in ceramics what she appreciated in the unfettered and unpretentious expressions of children’s creativity.

    Vessels and Spoons

    Take a look at her work in Ichimu and it is not difficult to see the pleasure taken in creating it. When I asked Fiona to interview for this column I presumed that the effortless beauty in her ceramics had been from years of labored study and crafting with the medium of porcelain. I had no idea Fiona’s background was in fact in graphic design and pattern design for textiles. Indeed, Fiona was introduced to the art of ceramics by a friend relatively recently.

    Bisque fired porcelain

    I think it is precisely because of her recent introduction to the medium and an absence of formal training that Fiona’s work stands out. I love that the hand and marks of the tool can be seen in the work – these pieces have a physicality which speaks of their production. Of course, her knowledge of and practice in the visual arts can be seen in her ceramic work. Each piece is hand built using a variety of tools and found objects and the surface treatment and colour sensibility of each collection of pieces clearly displays her talent for design.

    Illustrated Vessels

    While I wholeheartedly appreciate mastery in any medium and understand that rules are made often for very sound reasons; whenever I encounter an artisan who blazes their own trail through a quagmire of dos and don’ts I am reminded of the very reason why creativity exists: because it brings pleasure to those who create and those who behold the results.

    Yet another invaluable tool for the kit of any creative: the ability to shirk the rules when they are hampering the enjoyment of the creative process.

    More of Fiona’s porcelain work at Ichimu can be seen here and here. Her textile and graphic works have online homes here, here and here.

    Brianna Read is a designer/maker based in Melbourne. Her knitwear label Jack of Diamonds  employs traditional hand-made techniques in combination with machine knit technologies. Brianna’s multi-faceted creative practice encompasses design, production, works for exhibition and machine knitting workshops

    Related Posts Plugin for WordPress, Blogger... Tags: ceramics, colour, craft, design, Fiona McDonald, hand made, Ichimu, illustration, Japanese influenced design, Melbourne made, porcelain
    Posted by: Brianna
    Categories: Tools of the Trade | 5 Comments