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    Category Archives: what’s new in social media

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    Statigram makes your Instagram work for you

    By Susan Goodwin

    how-to-grow-your-creative-business-instagram

    We all love Instagram, those pocket-sized sneaky peaks into other peoples lives, giving us the opportunity to travel the world, eat all the good things, and see abundant creativity.

    It is also a great way to share your own creativity, and if you want to grow an audience for your creative business, then Instagram can be a useful tool to achieve that.

    First, a few things to consider:

        • Is your account a business account? Are you using it to drive more sales/awareness/and audience to what you do?
        • What parts of your life overlap with your business, that add character and richness to your creativity and bring your story to life?
        • Is your account name the same as your Twitter/Facebook/blog/Pinterest name?
        • What other Instagram accounts do you really enjoy, and why? Do they have beautiful composition, amazing styling, gorgeous photos?

    Being strategic about what you post may sound a little less “insta” than you are used to with an Instagram account. However, if you want to use it as a tool to grow your business, then a crazy mash up of last night’s leftovers, photos taken in the dark and endless photos of your family or your pets may not necessarily drive sales to your door.

    Having a goal and finding the steps to reach it starts with analysis. Enter Statigram. Here, you can find statistics on your Instagram profile, such as who has started following you and who has jumped ship, your ‘like’ rates, which posts get the most interaction, and it even gives you a handy little graph which shows when the people in your Instagram community are most likely to be online.

    Now that you have all this data you can start to use Instagram more effectively.

    statigram-my-top-five-photo

    • Post at the times your community is around for maximum effect.
    • Post more of the images your audience likes to see.
    • If the images of your work are not getting the most love, then consider different angles of photography, styling in an unusual way or using videos to show how you do things.
    • Hashtags may look ugly but good ones can bring a new audience to you. Try searching for your tag and using it occasionally to bring in a new crowd.

    You will soon find Statigram as addictive as Instagram. It will place all the information to grow your audience at your fingertips.

    (P.S. This post was NOT sponsored by Statigram or Instagram, we just like their websites.)

    Susan Goodwin is the designer, sewer and creator of Rocket Fuel, ensuring you are decked out in style while cycling. Read her blog or follow her on Twitter @rocketfuelstyle.

    Photo credit: images from Measure Twice Cut Once


    Posted by: Susan
    Categories: business tips, what's new in social media | Comments Off
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    3 ways to make your Instagram feed POP!

    CWCig

    By Susan Goodwin

    Instagram is such a fun and visual way to share sneak peaks into your work and life. But it can get kind of same same if you always take the same type of picture (morning tea, your shoes) and use the same filters.

    CWCig1

    So here are three ways to mix it up a bit and make your Instagram feed POP!

    Try out Instagram video!
    Find a process you do all the time in your work: it could be priming a canvas, stretching out an embroidered piece, sketching your ideas and make a little video. People love a ‘behind the scenes’ or glimpse into the creative process.

    Tip: If you turn the sound off on your phone, it will help eliminate that bad muffled sound that you often hear on Instagram videos.

    Don’t have a steady hand and your videos are looking a little bit more Blair witch project than you’d like? A tripod will help maintain a steady shot on any kind of surface. There are lots of smart phone tripods out there (google it!) and even some handy DIY options!

    CWCig2

    Get some new photo filters
    If you aren’t ready for video then perhaps it’s just a matter of making your regular photos a bit more interesting? There are loads of free and low-cost apps out there to make your photos a little more interesting by adding text, compiling images into a collage and more.

    I recommend:

    • Muzy for photo editing, collages, and more
    • Insta picframes, another option for photo collages & picture frames

    Add some text

    Followers will always be drawn to photos that contain text – it’s just the way the human brain works. Luckily there are some lovely apps out there that assist you to add text to your images in beautiful fonts, with just a couple of clicks.

    Try:

    • A Beautiful Mess for adding hand drawn borders and text
    • Piclab for dreamy filters and bold contemporary text

    Filters, compilations and text can all add a bit more dimension and interest to your photos. There are thousands more photo editing smartphone apps available, it’s just a matter of finding the right ones for you.

    And one last thing!

    For those of you who have a WordPress blog or website, don’t let your Instagram photos stay inside Instagram. Try:

    • Simply Instagram For importing the pics into your sidebar
    • DsgnWrks Instagram importer for making your pics into blog posts
    • IFTTT also has a myriad of recipes that can turn your Instagram feed into so much more.

    So get snapping and make your Instagram feed POP!

    —-

    Susan Goodwin is the designer, sewer and creator of Rocket Fuel, ensuring you are decked out in style while cycling. Read her blog or follow her on Twitter @rocketfuelstyle.


    Posted by: Susan
    Categories: regular columns, what's new in social media | Comments Off
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    Keeping your social media looking fresh

    By Susan Goodwin

    Your blog and website are still your best tools in your social media arsenal as they are the ones that often inform your customer the most about your business and encourage enquiries and sales. So keeping your website or blog looking fresh and working correctly is vital.

    Every so often I like to do a bit of a check of the following things on my own website and social media platforms:

    Broken website links

    I go back into the archives and choose posts at random to ensure they are still working and links are directing readers to appropriate and active content.

    Social media icons and widgets are up to date and importing correctly

    This is vitally important if you have changed your handle or use a different name on every type of social media e.g. business on the blog, personal name for Facebook, nickname on twitter etc. Consider streamlining your social media by only using one name or variations of your name to avoid confusing your customer. Or if that’s not a possibility, ensure all links are directing customers from your website to your social media and vice versa.

    Refresh avatar

    I’ve recently made my avatar more professional and relevant to my work. I love my cat, but a photo of her big furry belly in the sun is not necessarily the best way for me to advertise my business to all my Facebook and Twitter customers.

    Refresh headers and backgrounds

    While I’m refreshing my avatar, I often add a new header to my Facebook page, a new background to my Twitter page and freshen up the header on the top of my blog. Think of these items like the front windows of the big department stores. Sometimes a new and interesting front window is all it takes to entice a customer in the door and make a purchase.

    Check SEO (search engine optimisation) words and make sure every word in there is relevant

    If your work and focus has changed dramatically since you last updated your website, then consider resubmitting your website to Google. This is a super simple process and can help bump up the way people find you via searches.

    By regularly maintaining your online presence and social media platforms, your website will always be working for you and your social media will evoke a consistent and professional look and feel. That doesn’t mean it has to be strait laced and boring – it can be full of personality – but your main goal should be making it easy for your fans to find and interact with you with ease. The benefits will be endless!

    Susan Goodwin is the designer, sewer and creator of Rocket Fuel, ensuring you are decked out in style while cycling. Read her blog or follow her on Twitter @rocketfuelstyle.


    Posted by: Susan
    Categories: regular columns, what's new in social media | Comments Off
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    The year that was: What’s new in social media

    {Throughout January, we’re looking back at all the posts our awesome columnists wrote for us in 2012, before our team of some new and some returning contributors start blogging in February.}

    Ellison Bloomfield knows the internet well – she is a digital content developer by day and also writes for her popular blog Humane Resource, for which she has been recognised as a HR ‘thought leader’. Her collection of posts in 2012 uncovered some great new apps, tricks, and programs to help us work smarter and keep our minds up to speed with the technical world while we’re busy being creative with our hands. Thanks, Ellison! x Tess

    Piquing your interest

    Pinterest has been around for about two years now and has slowly been gaining more popularity and interest. It is a social bookmarking site which allows you to create boards which you ‘pin’ pictures, links and items you like generally based on a category. Read more…

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    In the cloud

    Last week, Andy wrote about the importance of regularly backing up computer data, and mentioned ‘cloud storage’ as one newer option. Today, I’m going to look at one popular cloud storage option, Dropbox. Read more…

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    Facebook timeline for brands


    Facebook timeline is now mandatory for business pages and while many have fought to avoid the timeline this is no longer an option. Which means that businesses and page administrators now need to update their pages and ensure that they have an understanding of the new layout and the changes now in effect. Read more…

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    If This, Then That

    Each morning when I wake up I check my email, twitter, instagram, path and facebook accounts and throughout the day I’m updating, adding and checking these accounts (and multitude of other profiles and accounts). Read more…

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    eQuip yourself

    It can be very loud in the world of social media and Twitter is probably one of the loudest platforms around. Your Twitter stream is often full of people having conversations but it can be hard to work out where they started or even what is being talked about. Read more…

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    Back to basics

    There are two questions I get asked by people who are trying to work out whether they need to be using social media in their business: Why? And how? Read more…

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    Blog management with Posts


    There is a lot of work involved in managing a blog and if you have multiple accounts and platforms it can become tiresome. A new app called Posts helps to manage the process and can even be used to create a new blog. Read more…

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    Don’t feed the trolls

    There has been increasing conversation regarding ‘trolling’ in the last few weeks after some Australian public figures received threats via Twitter. Thus, several news outlets began campaigns to Stop the Trolls which has taken the conversation offline and into the mainstream. Read more…

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    Posted by: Tess McCabe
    Categories: the year that was, what's new in social media | 1 Comment