• Shopping Cart

    Your shopping cart is empty
    Visit the shop

  • BLOG

    POPULAR

    Posted on

    Studio visit: Kate Pascoe Squires of Kate & Kate

    By Amanda Fuller

    Kate & Kate is run by Kate, and well, Kate. Not only do the two share a name, they are also business partners, sisters-in-law and best friends and they share a passion for blankets!

    Launched almost one year ago, Kate & Kate offers beautiful blankets knitted from super-soft, breathable cotton. The business is run from the Kates’ homes in Melbourne and Sydney.

    Recently, I had the privilege to visit Kate Pascoe Squires in her Sydney home studio which was formerly an architects office. The space, which Kate shares with her husband, is filled with light and has a lovely view over the rooftops of her Bondi neighbourhood. She shares more with us below.

    What is your background? How did you arrive at Kate & Kate?

    I studied public relations at RMIT University in Melbourne and jumped straight into the industry. I focused on all the fun stuff – food, restaurants, providores, wine, spirits. You get the idea. It wasn’t until I had my second child that I realised the PR lifestyle was just too much of a juggle for me. I was definitely ready for change. I wanted to do something creative, something tangible. I just can’t believe that blankets were my calling!

    (The other) Kate’s background is fashion. She has worked across all sectors of the industry – retail, production, design and wardrobe, she did it all. Like me, she realised once her first son was born, that working in wardrobe was not going to work. The hours were ridiculous.

    We were both looking into separate individual pursuits when we came across our manufacturers. Within half an hour, it was decided – we would go into business together and blankets would be our thing.

    Kate & Kate Studio Visit Interview Creative Womens Circle 2

    What do you think makes for a creative working space?

    Both of us do most of our work from our home offices. Our work and personal lives are so intertwined and our work spaces really reflect this. We have to work to keep creative, but that’s what makes this whole thing so amazing.

    We do find that getting away together really boosts our creativity. We don’t get to do it as much as we’d like, but we take what we can get! Our trip to India at the start of the year was incredibly inspiring – we are still working on designs based on the inspiration we pulled from that trip. Where to next? I’m saying New York… but we’ll see.

    Kate & Kate Studio Visit Interview Creative Womens Circle 7

    Kate & Kate Studio Visit Interview Creative Womens Circle 3

    Describe a typical day for you.

    Wake up or get woken. Serious Instagram scrolling. Emails. Mental plan for the day ahead. Corral the kids downstairs. Husband too. Shower. Vortex of getting kids dressed, serving breakfast, school lunches, packing bag, screaming for everyone to get out of the house and school drop offs. More emails. Design. Inspiration. Liaison with our manufacturers, retailers, stylists, media. Phone calls. Emails. Pilates. Kids, food, wine.  And repeat!

    You have just launched the Kate & Kate baby range – what lead to this?

    We had customers and retailers asking for them! The fact that Kate was pregnant at the time we were designing didn’t have anything to do with it – ha ha ha!  We like to design with flexibility in mind, so our baby range still has a fairly adult aesthetic and is slightly oversized, so the blanket can be used as a throw over a chair or basket down the track.  We don’t want anyone purchasing a Kate & Kate item and it becoming redundant.

    Kate & Kate Studio Visit Interview Creative Womens Circle 6

    Kate & Kate Studio Visit Interview Creative Womens Circle 4

    What are your favourite Kate & Kate products right now?

    I’m totally mad for neutrals right now – actually, always. The Sea Tangle blanket in snow white and silver birch is my favourite from the current collection. Kate is loving The Kiss baby blanket in the blue grotto… but it sold out before she could get her hands on one!

    What inspires the Kate & Kate aesthetic?

    We find inspiration everywhere.  For colour, we seek inspiration from the catwalks.  Style.com really gets our creativity flowing. We can trawl for days searching for that perfect colour combination. For design, we seek inspiration in the everyday. The shape of a building, the fold of an envelope, a bunch of shadows… these are all things that have inspired our recent designs. We love getting a peek into other people’s everyday via Instagram too – if that doesn’t get you inspired, I don’t know what will.

    Kate & Kate Studio Visit Interview Creative Womens Circle 1

    Thank you Kate for welcoming me into your space to get a peek behind-the-scenes of Kate & Kate and where your inspiration comes from. Thank you also for sharing with us about yourself, your partner-in-design and your utterly gorgeous blankets! Discover the on-trend, luxurious range for yourself at the Kate & Kate website.

    Amanda Fuller is a passionate blogger, avid graphic designer and social media aficionado who has been designing since 2004 and just celebrated her 5th year blogging. Her blog Kaleidoscope is a place of inspiration and beautiful resources for women bloggers and creative business owners. Amanda offers design services such as logo design, blog design and eBook design, helping other women present their passion with style. You can find her on Facebook, Google+ and Instagram @AmandaFuller.

    {All images by Amanda}


    Posted by: Tess McCabe
    Categories: bricks & mortar, guest blog, virtual visit | Comments Off
    Posted on

    8 Tips for Market Stall Success

    8-tips-for-market-stall-success530

    By Monica Ng

    You open your inbox and you see a new email from the market you’ve recently applied to.

    “Congratulations! Your application was successful!”

    You ogle at this sentence and you begin to buzz with excitement. You do a happy dance, Elaine Benes style to celebrate your success and show off your rad moves to the four walls of the room you’re sitting in. Yaaay!

    My jewellery shop, Geometric Skies has participated in a variety of showcases and markets including some specialty designer markets such as the Sydney Finders Keepers, the Etsy Interactive Exhibition at the Fracture Gallery in Federation Square as part of the L’Oreal Melbourne Fashion Festival, RAW Artists’ first Sydney showcase, The Makery and the fashion markets at Bondi Beach and Kirribilli.

    I started from scratch as a complete newbie and through these experiences over the past year, I’ve gained some insight and learned some tricks that may help set up your market day for success. Regardless of whether it’s your first time, or if you’re a seasoned stallholder, here are a few pointers to help you prepare for your next event.

    Think about your display
    Dedicate some time to how you want to set out your work. This is especially important if there’ll be a lot of other stallholders selling similar types of items, like jewellery. I’ve seen a lot of jewellery designers at markets lay their pieces flat on tables, which may make it more difficult for customers walking by to see the work from afar.

    Ask yourself:

    How can your display be different to other stallholders?
    Can you arrange it at different levels? Use busts? Racks? Trees?
    Will you be buying these props or will you construct them?
    What materials will they be made from?
    What do these materials say about your brand?

    Try to be consistent and use the same materials to display your goods, as this gives your shop a cleaner and more cohesive look.

    Also, consider using a mannequin. I use a half body mannequin, so customers can see from afar how some of my more adventurous pieces like ‘The Lily body chain’ looks and fits. Often, this draws in customers who wander up to my shop to have a closer look and to ‘ooh’ and ‘ahh’.

    How will you display your shop’s logo? Laser cut on acrylic, wood or another material? Painted or printed on canvas? Wooden or metal letters? Sounds like a fun DIY activity!

    Will you be bringing your own table or will you hire one? If you’re using a tablecloth, make sure it’s wrinkle free.

    monica-ng-market-stall-success-2

    Bring marketing materials

    What if the customer doesn’t buy today, but wanted to show their friend first before making a decision? How will they ever find your work again? What if they do buy, and want to share your other work with their friends and family?

    Be sure to bring business cards, postcards, a mailing list sign up sheet, branded packaging, or an iPad with photos of your work and a slideshow of press clippings. These are all great items to promote your shop. If you need help designing these, why not ask your friends and family to see if there’s someone who can help you?

    Printing business cards doesn’t have to be expensive as there are some inexpensive online options like Moo, Vistaprint, or Print Together where you simply upload your design, and they’ll print it and post it straight to you.

    Also, prior to the event, remember to publicise it! Speaking of publicity…

    Tell everyone about your event!
    Tell your friends, family and colleagues. Even if you think they won’t ever buy from you, they may forward the news of your event to people who will. Let your existing customers know too!

    Publicise your event through different channels such as your blog, word of mouth, newsletter and social media.

    Be a “yes” person and set up future sales
    Is the size too big, too small, too short or too long for your customer? Offer the option for customisation.

    At the market, consider offering a free shipping or discount coupon to customers for their next purchase.

    Running a competition can help direct traffic and add new followers to your blog, mailing list and social media channels. Why not try partnering up with a blogger to help increase your competition’s outreach?

    Be prepared for all weather conditions
    If the market is outdoors, bring warm clothes, hat, sunblock, snacks/drinks and a chair to keep you going during the day. If business is super busy and you can’t get duck away to buy some food, at least you have some snacks to keep you going.

    Also, sandbags for your gazebo are a lifesaver (in case it gets windy). I’ve seen some gazebos blow away before and not only is it dangerous to yourself and others, it could also result in property damage. If weather conditions become too dangerous, it’s the organiser’s discretion whether trading can continue. Safety first!

    Pack!
    Pack the night before (or even earlier), to save yourself a freak out the morning of the event. Use the checklist below so you’re not kicking yourself at the event for forgetting something.

    • Stationery/admin: blu-tack, pen, notebook, measuring tape, screwdrivers, drill, receipt book, bull clips, plastic bags, duct or masking tape
    • Sales: Sufficient change in your float, credit card machine, mobile phone, phone charger
    • Furniture and accessories: tables, chairs, trolley, gazebo, sand bags
    • Props/display: Stands, mannequins, table cloth, signage, business card holder + extra business cards, price tags, mailing list sign up sheet, packaging
    • Enough stock to sell (always better to take more, than less)
    • Personal: Mini first aid kit, snacks/drinks, hat, sunblock, warm clothes, umbrella

    Network with other stallholders
    Get to know your neighbours and become friends! Gather business cards so you can remain in contact after the event. You never know when a collaboration opportunity might pop up and you’ll be kicking yourself for not getting their contact details.

    Have fun

    Sometimes business is so crazy, before you know it you’ve sold out of everything. Congratulations! On other days, business may not be as well as you hoped it would be. Perhaps it’ll pick up later on in the day or the next person that stops will shop up a storm. Stay positive and enjoy the experience.

    Good luck!

    monica-ng-market-stall-success-1

    Monica Ng left her accounting career at the end of 2013 and began studying a two-year jewellery and object design diploma at the Design Centre, Enmore in 2014. She blogs at www.geometricskies.wordpress.com and you can also find her on Instagram @geometric_skies, www.facebook.com/geometricskies, and her Etsy shop

    Related Posts Plugin for WordPress, Blogger...
    Posted by: Tess McCabe
    Categories: business tips, guest blog, my advice, resource | Comments Off