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    How to Improve Your Blog to Grow Your Creative Business

    How to Improve Your Blog to Grow Your Creative Business by Dannielle Cresp on Creative Womens Circle

    By Dannielle Cresp

    Blogging is great for business. We all know it. But when it’s not the number one thing on your to-do list, it can slip from a “must do” to a “should do”. When a month or two passes without any new content going up, we know it looks bad, but the longer it’s left the more difficult it feels to get back to it.

    I’ve been blogging weekly for almost a year now without missing a single post. So today I want to share with you my tips for improving your blog to help your creative business grow, without adding too much more to your plate.

    • Have an editorial calendar and dedicate at least half a day a month to it. Decide what days of the week you’ll be posting over the coming month. I recommend less rather than more if your blog isn’t your main business. It’s better to be consistent once or twice a week than 5 days one week and nothing for the rest of the month. Use that half day to plan what you will write (even if it’s just vague topics for now) and the dates you will publish the posts.
    • Dedicate time write posts in batches. Set aside half a day to a day to write as many posts as you can. Take the photos you need to accompany what you’ve written, and then schedule them according to your editorial calendar. It might seem silly to not work on your main business for a whole day or so, but blogging is an important part of marketing!
    • Make your images easily pinable to Pinterest. Only use great quality images and add your post title to the image you’re going to use (like the example above). Also consider adding a ‘pin it’ button over your images. This makes your content easier to share amongst Pinterest users, and will help drive traffic back to your site. It’s also a great way to bookmark and categorise your own blog posts for easy reference.
    • Have an e-Newsletter Sign Up on your blog sidebar and encourage readers to sign up (e.g. by offering them exclusive offers or something extra if they do).
    • Keep your colours and fonts consistent. Your blog is an intrinsic part of your brand, and consistency will ensure people will get to know you and your work by sight.
    • Only write as much as you need to. Blog posts needn’t be long, especially if your creative business has lots of visual appeal. Write only what you need to and share some great images that will help you get your point across. There is no ideal blog post length. For many of you, images will be a way to share some behind the scenes work and you’ll only a short ammount of text to give those images some context.
    • Have some fun with it. It might seem odd that you would have fun with the marketing side of your business, but if you let your personality shine through a bit people can see there’s a person behind the brand and feel like they’re supporting someone rather than something. Even if you’re a team, it can be a great way to give some insight into who the customer (or client) might be hiring or purchasing from.

    Blogging can be great for your business and it doesn’t have to take up a big part of your daily business routine. Find a rhythm that works for you and and it will be much easier to stick to and to enjoy.

    Dannielle is a blogger, serial organiser and passionate traveller. She has a secret love of 90s teen movies and can often be found hanging out on Pinterest. She is on a mission to help people bring happiness (and fun) back into their homes with a dash of organisation and a sprinkle of their own awesome style over at her blog Style for a Happy Home.

    Image from © Lime Lane Photography with text overlay

    Posted by: Dannielle Cresp
    Categories: organise me, regular columns | Comments Off
    Posted on

    Interview: Chelsea Hing and Emma Barnett (plus Member giveaway!)

    Melbourne interiors designer and CWC Member Chelsea Hing has teamed up with stylist Emma Barnett to release a range of products with a unique underlying concept, titled Still Life. Read on to learn more about this creative collaboration, and their generous giveaway to one lucky CWC Member. Interview_chelsea-hing-emma-barnett

    How did you and Emma meet?

    Emma & I met five years ago when I was engaged to design the interior for a major renovation she was undertaking on her house. We got on really well and seeing how she styled her home once it was finished, I suggested we keep working together styling my projects for magazine photoshoots. And so we did and found we had a great synergy and a similar way of looking at things.

    How did the idea come about to collaborate and launch Still Life?

    Shoot after shoot we found clients were constantly amazed at how we transformed their houses, often we would style with things they already had, just placed and combined differently with pieces we would bring in. We did really simple things, like creating little vignettes, doing big flowers in main areas or small blooms next to beds, a throw where you need it on the couch, a stack of books arranged on the coffee table. I started to think, wouldn’t it be great if we could give our clients the confidence to do that themselves without having to style a whole house at a time. So the early idea for StillLife was really about creating pre-styled vignettes for those classic areas that people need the most help with – the coffee table, entrance hall and mantel – in essence to deliver what Emma & I do when we style an interior instead as a shoppable look.

    Tell us about the maker artisans you are working with on this range. How did you choose them?

    Early on we realised that the collection had to have a unique element that couldn’t be reproduced by anyone else. Our starting point were things that we loved and would have in our own houses. They were hand made objects that had a story, that were organic in some way and were not generic mass produced pieces. We already had one maker Brahman Perera on our radar who had made some great sculptural objects for us. Emma & I then separately discovered Amber Lucy of Thread Architecture at Designex (I told you there was synergy!) At the time she had just started experimenting with combining rope and leather which we loved. Our final piece in the puzzle was always a ceramicist as we knew a key styling element is always vessels. We met quite a few before settling on Andrei Davidoff whose aesthetic was the right fit for ours.

    2_Still_Life14728 How did the creative process work in the collaborative sense – did you each design individual products or did you combine ideas with the maker on each one?

    We briefed each maker for three pieces specifically to suit the three areas we wanted the collection based around, sometimes this meant an existing piece was adapted to our size and material specifications, in which case the collaboration was less around the idea and more about finessing the piece into something beautiful to suit our brief. Other times, it was a completely new piece that required collaboration from the get go on all fronts; shape, scale, size, colour and finish. These pieces required more prototypes to get the final design right but have also been the most rewarding. Amongst all this, Emma and I designed our own basics range of styling pieces to complement our maker pieces as we realised that we wouldn’t be able to put just anything with these beauties our makers were producing. We had to make sure that the scale, proportion and finish of all the complementary pieces were just right if we were going to properly deliver on the StillLife concept. Again that was a great collaboration between Emma and I in our weekly meetings, bouncing ideas off each other and me drawing directly onto my iPad. 11_Still_Life14986

    How long did the range take to design, make and launch and were there any unexpected challenges along the way?

    There were so many challenges and quite a few times where we considered the project too large to pull off. One of the biggest difficulties was developing our own basics range and getting all the prototypes ready within a tight timeframe. Many a night was spent worrying if our pieces were going to make it out of the kiln in time. Our original idea to have each look anchored by one maker piece evolved into putting the best combinations together which has had a knock on effect to how we did things behind the scenes. Overall it has taken just under a year from the initial idea but really six months since finding the makers to launching the concept.

    What’s in store for Still Life going forward – regular collections, collaborations with other artists?

    As we’ve received such a great response from our first collection and all our pieces are limited editions, we’re already busy working on our next collection.

    Thread Architecture Belted Vase

    Thread Architecture Belted Vase

    CWC Members can enter our giveaway to win the Thread Architecture Belted Vase (pictured directly above) from Chelsea and Emma’s debut collection, valued at $240. Log in and enter the competition here.

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    Posted by: Tess McCabe
    Categories: creative collaborations, giveaway, interview | Comments Off