By Brianna Read
When I meet Melanie Stapleton she was hard at work putting the finishing touches on the brand new premises of Cecilia Fox. I know a little about florists, they work harder than most people imagine! The common perception of florist as a romantic career path filled with fragrance and beauty simply doesn’t cover it – there are early hours, really long days, hard physical labour and perishable produce. The reason I point this out is that Melanie sits opposite me in a café neighbouring her new shop, days from opening, nine months pregnant patiently waiting for my questions and not once do I sense an air of stress. This is one creative woman who has mastered the art of juggling – she looked serene!
I admit I was quite familiar with Melanie’s work before we met – I have long admired her work, documented beautifully on her blog. I was very curious to hear about how she arrived at her particular design sensibilities, I always like to ask if the tools used by a creative have any particular history. When I point out that there have been no great advancements made in the tools used in floristry Melanie chuckles and replies ‘No, just a pair of scissors really!’.
Melanie has been running Cecilia Fox from a Brunswick workshop for over five years. Prior to going out on her own she spent years in Auckland, Sydney, London and finally Melbourne learning from others in the industry. She cites London as a turning point for her, here she discovered what floristry could be like. ‘I learnt that it was ok to specialise,’ She says ‘not in an exclusive sense, just that it was good practice to do what you do well rather than do many half-heartedly.’
This particular quality is reflected so well in the lovely photographs of her designs. There is a distinct Cecilia Fox floral stamp and many other creative have recognised this. Since going out on her own Melanie has had a number of clients she lists as inspiring – all of which have recognised her keen design sensibility and asked her to bring a little into their worlds. Cecilia Fox was responsible for the floral designs in Husk for a number of years, she regularly works with the event coordinators Georgous and also works with Kuwaii for their eye catching window displays.
The new shopfront for Cecilia Fox can be found nestled between New Day Rising and Triple R headquarters on the thoroughfare from Brunswick to Northcote and is sure to attract many folk overjoyed with a lovely splash of colour and perfume in the neighbourhood.
Melanie described the ethos of her approach as one driven by bringing beauty, understanding the client’s needs even when they are unsure. Most importantly, what I took from this inspiring interview was that when you remain true to your creative sense you will attract projects and clients which inspire and add fuel to the fire you laboured to build.
Cecilia Fox – Out of the Woods can be found at 221b Blyth St Brunswick. Melanie and her wonderful staff are instore from Thursday through Sunday with the following hours: Thu 9-6, Fri 7-7, Sat 8-4, Sun 10-2
Brianna Read is a designer/maker based in Melbourne. Her knitwear label Jack of Diamonds employs traditional hand-made techniques in combination with machine knit technologies. Brianna’s multi-faceted creative practice encompasses design, production, works for exhibition and machine knitting workshops.Tags: artist, business, craft, design, designer, Melbourne, productivity, tools, trade
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