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    Airdrie Makim, accessories designer/stylist/PR

    Airdrie Makim
    JOOLZ
    Accessories designer, stylist, PR
    www.joolz.com.au

    What is your professional or training background?
    Art, sociology and language have been major interests since high school. I studied Arts at Deakin University, did Copywriting via Melbourne University, and have completed a million and one short courses. I'm a big fan of continued learning, both formal and informal. And of course, I learn on the job a lot.

    What do you make, create or do?
    I design & make jewellery, am about to launch my newly-designed line of handbags, do PR/marketing for a small handful of local creatives, and styling for musicians, models, photographers and designers.

    What other creative areas would you like to explore as a side-project to your current work, or move into full-time?
    I really want to set up some almost-free, low-cost jewellery-making classes for under-skilled/unemployed local women/youth (tapping into creativity/building confidence/giving people a skill they can 'sell' – perhaps have a market at the end of the series of classes where people can come and purchase what the graduates have made) and further expanding into other 'making & doing' training as I get like-minded creatives on board, but upon investigation it seems there is not really much in the way of public funding/assistance available for this kind of venture. Its on the back-burner, its something I really need help with to get it off the ground.

    What skills do you have that help you run your business, or what skills would you like to develop?
    Have: enthusiasm, persistence, creativity
    Need: ability to say no, bookworking skills, ability to ask for help instead of trying to do it all myself

    List five people, businesses or websites/blogs that keep you motivated and inspired, and why?
    + Fashionising.com – great for keeping an eye on the pulse of international fashion
    + Stylemelbourne.com – fab local coverage
    + thecoolhunter.com.au – I love what they find
    + Pauline Walker from feelingtofootprint.com – a gem of a woman with big, warm and wonderful ideas
    + My family – creative lunatic-asylum assemblage of people who both motivate and inspire me constantly.

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