We recently sat down and interviewed our new board members to give you a chance to get to know them better, and we’ll be featuring one of these Q+As each week on the blog. Today we introduce you to Liz Anderson, board member and Head of Events at CWC.Read More
It is essential for creative agencies to have clear and authoritative provisions about ownership of intellectual property in their client agreements. Having clear terms in client agreements reduces the potential for disagreement down the track or for the client or agency to be put in a harmful position. Unmet expectations, unclear responsibilities, a loss of time and money, and resulting potential lawsuits are not worth the risk!Read More
Very few creatives go into their field with a solid business or marketing plan. Most creatives ‘fall into’ their profession from dabbling in a skill as a passion or a side project that eventually organically evolves.
If this is you, well done on making a career out of your passion! But if you’ve got the ability to generate a higher income by charging more, attracting more clients, automating some of your processes or monetising elements of your business, why wouldn’t you?Read More