Do you ever feel stressed about taking a break from your social media and losing all your traction with your followers/clients/customers? It can be hard to switch it off, especially when it’s such a great marketing and customer service tool for your creative business. But every once in a while you will need to step away.
Here are some great ways to do it without losing your following:
- Let your readers/clients/customers know before you go, and if possible, how long you’ll be away. Keeping them in the loop is better than just disappearing without a word.
- Ask them to sign up for your blog’s RSS feed and schedule content for the time you are away. Consider organising guest posts where it’s appropriate or re-publish a series of your most read posts.
- Have someone take over your social media accounts for that time. If you’re taking significant time off, like maternity leave, and have a business that mostly works without you there (passive income or a shop with ready made goods), consider taking someone on for that time to post to your social media accounts and pack orders.
- Use a service like Buffer or Hootsuite to schedule your Twitter posts in advance, so you don’t lose your reach. Facebook has recently improved their scheduling service too. Let your readers know that you're doing this and that you might not be there to answer questions a couple of times before you take the break.
- Decide if Instagram will be included in your social media break - it might seem weird to take a break but still use one social network, but if you’re taking a holiday to a great destination, you can keep your followers in the loop with a holiday happy-snap here and there.
- If you’re still working but taking a 'digital sabbatical', let your clients know that you’ll still be available by email or your regular channels. But if you’re closing up shop as well as taking a social media break, consider preparing some great “we’re back” social media content that's ready to go when you are back and working again.
Taking a break from social media, or even from your business, doesn’t have to mean that you’ll be back at the beginning once you log back in. Most people understand that everyone needs a break to recharge their batteries. Having a clear strategy for your social media while you're away - frequency, content - can help you truly relax while you're on that break.
Dannielle is a blogger, serial organiser and passionate traveller. She has a secret love of 90s teen movies and can often be found hanging out on Pinterest. She is on a mission to help people bring happiness (and fun) back into their homes with a dash of organisation and a sprinkle of their own awesome style over at her blog Style for a Happy Home.
Image from © Lime Lane Photography