Bricks and Mortar: Peony Haute Parfumerie

By Catherine Harvey Straight away, I feel the need to confess two things - Firstly, I must admit that I have never been an avid wearer of perfume and, secondly, that after I left Peony I really did want to keep this store my own little secret!

Jill Timms started Peony Haute Parfumerie nearly ten years ago and it is clearly evident that her passion for artisan perfumery has remained strong. Rather than stocking mass produced fragrance brands, her store contains (as she calls it) "a curated collection of historical and contemporary brands."

Photo - Catherine Harvey

Jill is a self professed 'storyteller' and after spending only a short time in her store, it is the stories behind the fragrances and their creators that adds another dimension to the experience. There are so many brands in this store that are unique, such as: James Heeley - one of the few owner-founders of a luxury perfume house in Europe, Olfactive Studio - where perfumeurs have teamed up with photographers to draw inspiration from their works and also Naomi Goodsir - who had previously spent more than a decade being a milliner creating couture hats prior to turning her talents to perfume. Jill shares their stories and invites you into a sensory experience that is quite captivating.

Photo - Catherine Harvey

Whilst in the store, I had a brief perfume consultation where Jill chose a selection of scents to ascertain which fragrances I preferred. After all, perfume is an emotional purchase and one that differs for each individual. There were quite a few scents that I actually liked but didn't feel quite reflected my personality - a realisation that made me aware I had never put much thought into the perfume I wore.

Jill discusses with me that it's about translating the purchase of a perfume into your everyday reality. And this is where the skill and expertise of Jill comes to the forefront. Whether it is based on your career, your upcoming wedding or purely your love for wearing perfume, Peony provides a personalised service that takes into account individual tastes and circumstances.

Jill has created a retail experience that feels as though she has allowed you into her own private sanctuary. An experience that you can't buy online and also an experience that would be difficult to replicate.

Photo - Catherine Harvey

Photo - Catherine Harvey

I left the store with more knowledge than I walked in with, a greater appreciation for the creators themselves and a newfound love for the scent I had purchased (Still Life by Olfactory Studio). I was a completely  happy and satisfied customer - and how rare is that these days?

So now I have shared my 'secret' store with you and my new perfume has now become like my favourite pair of jeans - we are rarely apart. As to Peony Haute Parfumerie, I am now a customer for life.

Peony Haute Parfumerie, 107 Auburn Road Hawthorn 3122. Opening Hours: Monday to Friday 10-5pm, Saturday 10-4pm.

Catherine Harvey lives and breathes design. Working at one of Melbourne’s top studio’s, she is rarely ever away from her computer. She loves to keep up to date with the design industry in a global and local context and follows too many blogs to count! You can follow her findings here.  


Tools of the Trade: Belinda Evans & Alchemy

By Brianna Read The interview for this first chapter in the second volume of Tools of the Trade raised two particularly pertinent topics for the wonderful platform for discussion that is the Creative Women’s Circle: social media and collaboration. I shall return to these topics shortly, but let me introduce the subject who brought these to the fore… Belinda Evans is the creator of Alchemy, a beautiful label and online store which I admired long before I crossed paths with Belinda herself.

Alchemy Australian Found Wood Necklace - Alchemy Knitted Cotton Necklace - photos by Belinda Evans - 2012

My reason for this admiration was that this tiny little nook, in the vast ocean of online stores, managed to cultivate an extraordinary air of calm. As anyone who has lost their way while navigating the information superhighway will understand, calm is not something you happen upon very often. I mention this particular quality because Belinda’s extraordinary talent lies not only in her hands which craft each beautiful, thoughtful product you find in the Alchemy store, but also in her ability to create quiet space and genuine connection in the arena of online shopping and social media.

How, I wondered, has this woman stayed so true to the ethos of her slow, calm, creative practice while building a tiny empire and devoted following in the chaos of online?

Alchemy Faceted Maple Necklace - Photo by Belinda Evans - 2012

Belinda spent her childhood surrounded by a wonderful array of tools: lathes and pottery wheels were both things she was encouraged to try and with a glass blowing studio and furniture making workshop at her fingertips it would seem a natural progression for such a childhood to lead on to a practice such as that displayed at Alchemy. But not without an invaluable step in a different direction…

Belinda also works in the field of project and event management and it is her experiences using social media in this environment which she credits with developing the skills that have proven invaluable in the development and management of the online presence of Alchemy. Take a quick look at the Alchemy blog or her Instagram posts and her genuine enjoyment of this media is wonderfully apparent. Her beautiful blog for Alchemy has a quiet sister in the blog titled Simple Things which Belinda dedicates to displaying images of a wide spectrum of design works which catch her eye and entertain her mind. Belinda says of her sharing ‘I’m not shy about sharing my techniques, how I source my materials, and the beautiful work of other artisans that I love to surround myself with.’.

Belinda Evans - indigo textile dyeing - photo by Olga Bennett - 2013

This leads me to the second topic of collaboration. I recently read an article posted on Li Edelkoort’s Trend Tablet authored by Peter Stitger and to borrow his words ‘We are leaving an individual era behind us.’ This article continued on with a brief treatise on the merits of collaboration and fostering creative environments which work on the premise of camaraderie with the sharing of tools, knowledge and creativity at the center.

Belinda Evans - indigo textile dyeing - photo by Olga Bennett - 2013

Belinda has exactly this approach to her practice, take one look at the beautiful photos of Belinda using indigo dyes for some of her new projects below. Taken by Olga Bennett, these photographs showcase the talents of photographer and subject in equal measure, a perfect example of the beauty of collaboration. This appreciation for the talents of others is one of the defining characteristics which make Belinda’s online voice so pleasant to listen to. In a time which seemed to favour the loudest and most shamelessly self-promoting voices, stumbling across Alchemy and then crossing paths with the quiet collaborator herself was equal parts breath of fresh air and renewal of faith in social media platforms. Belinda, thank you!

Belinda's blogs can be found here and here. Her lovely escape from the world store is here and to find her on Instagram she is known as: @iamalchemy...

Brianna Read is a designer and maker based in Melbourne. Her knitwear label Jack of Diamonds  employs traditional hand-made techniques in combination with machine knit technologies. Her multi-faceted creative practice encompasses design, production, works for exhibition and machine knitting workshops

Tools of the Trade: Sarah J Coombes Shoemaker

by Brianna Read This month’s instalment of Tools found me in the charming rabbit warren of the Nicholas Building in the heart of Melbourne. This wonderful building is home to many talented folk of a creative bent but I had come to visit the studio of cordwainer (and CWC memberSarah Coombes. The term cordwainer is a name given to artisans who craft shoes, different to a cobbler who traditionally repairs them…

I didn’t know quite where to start with the tools of this trade, there are so many of them! Sarah’s beautiful, light filled workroom (which she shares with fellow hand crafter Phong Chi Lai) is packed with tools of every kind, there is serious machinery and workbenches covered with tools and materials. Sarah walked me through the studio introducing me to the bare essentials of her toolkit:

Hand skiving knife - starts as a flat length of metal about 25cm long without a blade edge, this has to be honed by hand, this makes each knife blade shape quite different as it is shaped by the technique of each maker.

Lasting pincers – these come in a range of shapes and are used repeatedly throughout the lasting process to stretch the leather around the last and hammer onto the insole.

Shoemakers hammer– a smooth rounded hammer on one side and curved edge the other, both sides are used for many different processes from neatening edges during lasting to hammering on the soles to the shoe.

And lastly the tool known to Sarah as Edith – a beautiful seventy year old Pfaff industrial post sewing machine, whose age has apparently not impaired her speed…They sure don’t build them like they used to!

Recently some of Sarah’s summer sandals made their way to Northcote shopping treat A Quirk of Fate and when I ask if they are available at any other retailer Sarah discusses the enjoyment she takes in the process of meeting with a client and crafting a pair of shoes just for them.

Given that many of her designs include time consuming details, such as hand stitching, I get the impression that this practice is very much about the crafting, this footwear is the ultimate in fast fashion antidotes. In addition to the high levels of hand craft involved in the making of each pair of shoes Sarah has also enlisted the talents of Melbourne jeweller Tessa Blazey to create metal embellishments for her designs, adding another tier of the bespoke to each pair leaving the studio.

Visiting the creative space of an artisan like Sarah whose trade has a long and rich history prompted a slew of questions about how she learnt to use such an extensive toolkit, a trade after all is usually something you must learn from another… Next month’s post will be the last for the year and Sarah has inspired the perfect wrap-up topic: masters & apprentices…


Brianna Read is a designer/maker based in Melbourne. Her knitwear label Jack of Diamonds  employs traditional hand-made techniques in combination with machine knit technologies. Brianna’s multi-faceted creative practice encompasses design, production, works for exhibition and machine knitting workshops