Small town creative: Tara Pearce, wedding photographer

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By Jasmine Mansbridge

Tara Pearce is one half of Erin & Tara, a wedding photography business based in Kyneton, in the Victorian Goldfields. Erin & Tara have only been in the photo business for five years, but are in demand to capture the special days of couples all over Australia. You can find them on Instagram and Facebook.

First up, tell me about where you live. Have you always lived 'out of town'?

I live in Kyneton with my husband and two children. It is about a one hour drive from Melbourne. We have been here for eight years now. I spent time living in Kyneton when I was a child and my husband grew up here, so we both have a long term relationship with the place. It's been a great place to raise our two children Yorke and Mak, they are very established and happy here. It is far enough away from the city to be removed from it, but close enough to do business. My husband commutes there for work on a daily basis.

What is your employment background Tara. Can you tell me a bit about that?

Well I initially did a business degree and worked in the public sector. Our photography journey started 5 years ago when Erin & I thought it would be fun to photograph a wedding! This was before we owned a camera let alone knew how to use one. Let’s just say Google is our best friend!

Seriously? How can you have only been in the photo business for five years, that is crazy. You have done so well. How did you go from a city job to self employed creative. What did the transition look like?

Well initially I met a stylist, and I became a styling assistant. That only lasted a few gigs as the whole time I was watching the photographer and realised photography was something I would like to do. I was good friends with Erin and we started talking about it one day saying, this wedding thing, we could do it. We shot our first wedding together 3 months later and it all started from there. The biggest challenge was learning the technical side such as how to use a camera. Each year has had it’s own turning point from personal achievements such as creative growth to learning how to accept rejection gracefully. I believe the key turning point for us was when we started to trust our own judgment and abilities, which lead to more confidence giving us the freedom to express our creative vision.

In our first year we shot 30-40 weddings, the two of us with a camera each, so we could double our chance to achieving our vision and nailing the shot.

So five years on what has changed in how you do business?

After the first year of shooting weddings together we where pretty confident photographers and so we decided to shoot wedding individually. It works really well as that way we can commit to other individual work and family life. For example I generally take destination weddings while Erin prefers local weddings as she has younger children. These days we also have a team of talented assistants and we are about to launch a wedding photographer agency.

Can you tell me what has been your biggest challenge for your business?

Finding a good work/life balance! We are slowing finding a way to switch off from all the emails, but in the first three years of our business, we felt like we had to be 'on call' and sometimes I'd find myself emailing clients back at 2am. Crazy times! Not being photographers from the start meant having to learn all the technical stuff which was very daunting but together we worked it out. To be honest we learn something new every day, it's a pretty exciting industry to be in.

Oh and I nearly forgot…..juggling children and running a full-time business from home has it's challenges ;)

What about Erin & Tara are you most proud of ?

Looking back and remembering the conversation we had in a local cafe about becoming wedding photographers, that was five years ago and seeing where we are today! This is an achievement one we are very proud of.

What do you think has contributed to your success?

A lot of hard work, persistence and support from our amazing husbands! I'm also a massive believer in the Universe providing what you need when you need it.

Jasmine Mansbridge is a painter and mum to five kids. She regularly blogs about the intersection of creative work and family life, as well as her recent projects and travels. You can also find her on Instagram.

Regional creative: Amanda Cole, designer

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By Mirella Marie

Amanda Cole is a graphic designer from Newcastle, Australia. Alongside her husband Scott, she runs Shorthand, a creative studio that specialises in branding. I wanted to get Amanda’s insights into running a business in a regional area after moving from a capital city, and her thoughts on starting up a design studio.

After living and working in Melbourne for many years, how have you found the transition to Newcastle, both personally and professionally? 

The transition to Newcastle was actually a move home. I completed my degree in Newcastle, living here before heading to Melbourne. Personally it wasn’t too stressful as I was returning to old networks and my husband and business partner Scott has been there every step of the way (including that dreaded 10 1/2 hr drive!) Professionally it was a bit daunting at first. There isn’t the sheer volume of potential clients in Newcastle like there is in Melbourne. Getting your name out there is tricky, as businesses in smaller places put a lot of weight on word of mouth referrals. You need to be patient as it takes time to build up your reputation. We were lucky in that previous Melbourne clients were nothing but supportive of the move and many have stuck with us even now, two years down the track.

How would you describe your work?

We are first and foremost a branding studio and that is at the core of everything we do. Generally our projects begin with a client requiring a new brand, or a rebrand in the case where a business is evolving. We like to work closely with our clients, spending time getting to know their business first before jumping into creative. Once an identity is finalised we roll-out to any number of touchpoints, be it business cards, stationery, web or environmental design. Visually we are big believers in less is more and find that a minimal approach allows for the clearest communication.

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Who is your typical client?

Our studio doesn’t have a typical client and we tend to attract from a variety of sectors, which I have always enjoyed. In saying this, quite often their problems are similar e.g. businesses evolving internally with new technology having a bigger influence on processes. In recent years the studio has attracted a lot of not-for-profit organisations which has been really rewarding.

Which part of the creative process do you enjoy the most?

Presenting the concept to the client is always stressful – but when they love the work and have a big smile it always makes my day. We have an initial collaborative approach with clients and like to involve them in the strategic process. I find working this way really beneficial, as relationship-wise we form a team. This also means when we unveil the concept, the client already has a general idea of what the identity is going to look like so there is no ‘presentation shock’. By getting clients more involved, they take more ownership over the brand as truly theirs which is great!

What advice would you give to someone starting a design studio?

While some manage to pull it off, I would advise against attempting to start a studio straight off the back of study or abruptly leaving a full-time position. The way I got to where I am now was in small transitional steps. I began freelancing after hours until I could no longer manage both it and my day job. After this I began a part-time position and eventually moved on to doing my own thing full-time. Even then I still occasionally took contract jobs or a bit of freelance before I was in a really secure place to start the studio. This was great for me as it’s low stress, low risk, and gives you opportunities to keep earning some steady cash whilst setting yourself up and gaining regular clients.

Once you’re set up, keep your overheads low by setting up a home office – although if you don’t trust yourself to get things done at home, co-working spaces are a great alternative.

Plan ahead. You need to be constantly thinking about the future and looking for new clients to keep the work flowing. Aim to transition your regular clients to retainers to give your business stability. Make sure your website and social media are regularly updated – leaving these jobs until the work starts to dry up will only give you a headache. 

Lastly, don’t neglect the admin. Xero is great if you’re looking for some easy to use accounting software and helps you keep an eye on those monthly budgets. Also, figure out what those budgets are! There are lots of easy to find calculators out there to help determine how much and how many hours you need to be charging. If you prefer the printed word, the Graphic Artists Guild Handbook: Pricing & Ethical Guidelines is a great resource.

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What is the creative community like in Newcastle?

Really blossoming which is fantastic! There a lot of talented people here doing amazing things. Newcastle has one of the highest retention rates of any place in Australia. This is of great benefit to the area because while people often leave to experience other (bigger) cities, they then bring that experience back home with them when they return. 

What does a typical day involve for you?

I jump on my phone with my morning coffee to check any overnight emails, social media and read the news before heading to the office by nine. As Scott and I have evolved our roles within the business, I now spend the first full half of the day on meetings, scheduling, accounts, proposals and emails. After lunch is when I’ll aim to get into any creative work – this can be helping the guys with any overflow or actioning our latest brand roll-out. 

Each day ends consistently at five. After working in bigger agencies where it seemed competitive as to who could stay the latest, I'm very aware of leaving on time. Occasionally if there are deadlines looming we will work after hours, but I like to avoid that as much as possible.

I enjoy cooking so most nights revolve around making dinner. Being winter, it gets dark earlier so nights are spent in hibernation, but in summer it’s hard to resist a walk along the beach to the Anzac Memorial Walk (if you’re ever visiting Newcastle I recommend it!).

What are your plans for the future?

Currently the biggest priority is moving into a new studio space by the end of the year. When we established the studio in Newcastle, we started in a smaller space while we got ourselves settled but have quickly outgrown it. Currently we have three team members, with the studio networking with quite a few external creatives on a project-by-project basis. We intend to keep this model moving forward as it allows for the greatest flexibility on projects and personally it makes for my ideal studio balance.

To view Amanda’s work visit http://shorthandstudio.com. Follow her on Instagram, Twitter and Facebook.

Photography by Sophie Tyler
 

Mirella Marie is the owner and creative director of Vertigo, a Melbourne based graphic design studio specialising in brand identity and design. She is also a contributor for Women of Graphic Design, a project examining the work of female designers around the world. Join her on Instagram @studiovertigo.