We’ve all been there. Watching wistfully from the sidelines at our competitors’ online followings, high-profile customers and sales, or all-round enviable lifestyles as we mildly indulge in cyberstalking them (social media reflects reality, right?). Then it hits: retreating into a cloud of paralytic inferiority, we wonder why we ever believed in achieving something similar. Surely, there can’t be space for us in a crowded marketplace already served so well?Read More
I love Instagram. It lets me communicate to the world what I'm about (nourishing food, natural light and comfortable shoes wherever possible, and preventative health in life, law and business!), and has allowed me to connect with so many like-minded clients...Read More
Following on from my previous post about what creatives need to know about the new Instagram algorithm, this one is all about how to build a better brand on social media beyond just Instagram.
Social media is huge these days. According to the 2017 Sensis Social Media Report, more than 59 per cent of Australians use social networking sites at least once a day and 94 per cent have used Facebook in the last year. In short, you can reach an incredible number of people on social.Read More
As photographer Chase Jarvis once said, ‘The best camera is the one you have with you.’ You don’t need a fancy camera and lens to get great photos. If you don’t have the budget for a professional photographer, a few tips will have you on the way to snapping good photos with your trusty cameraphone.Read More
So you have found one or even a few residencies that you would like to apply for. Now you have to stand out from the crowd. You need a way to make your application prominent — which has nothing to do with how pretty the font is. Here are some ideas that might help.Read More