To blog, or what to blog? That is the question. If you are wondering about the relevance of maintaining a blog for your creative business, or you are feeling uninspired about creating content, fear not. Blogs are still seen as reliable sources of information as buyers look online to answer their questions. Done well, blogs further express your brand personality, help identify your niche, and enable you to connect with your clients or customers.Read More
Ever wondered what it’s like to work with a business mentor? We ask Jane Vandemeer, CWC treasurer and board member for her advice.
Jane Vandermeer is a creative & entrepreneurial thinker who doesn’t thrive under red tape or lots of rules. Having worked within the Fashion industry for 30 years, you can definitely say that fashion and small business is in her blood! Her strengths are to problem solve, particularly with a small budget, and to look into a small business to see what areas need help and guidance. Hear Jane’s advice on working with a business mentor, and what you can get out of it.Read More
As a small ( or not so small ) business owner / creative there will perhaps come a time to consider hiring a professional photographer for a photoshoot. Whether it’s for a headshot / portrait, product photography for your website or social media, a market stall application, event photography, pitch to a magazine… but where do you begin?Read More
When you’re a solo business owner you’re a one-man-band playing the drums, guitar, keyboard and singing all at once. It’s hard to keep the juggling act in the air and know where to start on your long list of competing tasks.
I always find knowing what to prioritise is the hardest thing about working for myself. But I’ve picked up some tips over the years that help sort out the ‘ticked that off my to-do list’ feeling, as opposed to ‘I went down the rabbit hole on admin’ or ‘got completely bamboozled and decided to look at Instagram instead’. Yep, it happens to all of us.
When I started my online business I wasn't sure that I could run a business without a business degree. I laugh now at how innocent I was and I want to share my top tips and techniques to first create a business and then build it online. I’m Christina Lowry, a jeweller and photographer. I created an online jewellery business, Christina Lowry Designs, when my first son was just a toddler and worked from home for several years.Read More