As a small ( or not so small ) business owner / creative there will perhaps come a time to consider hiring a professional photographer for a photoshoot. Whether it’s for a headshot / portrait, product photography for your website or social media, a market stall application, event photography, pitch to a magazine… but where do you begin?Read More
When I started my online business I wasn't sure that I could run a business without a business degree. I laugh now at how innocent I was and I want to share my top tips and techniques to first create a business and then build it online. I’m Christina Lowry, a jeweller and photographer. I created an online jewellery business, Christina Lowry Designs, when my first son was just a toddler and worked from home for several years.Read More
Following on from my previous post about what creatives need to know about the new Instagram algorithm, this one is all about how to build a better brand on social media beyond just Instagram.
Social media is huge these days. According to the 2017 Sensis Social Media Report, more than 59 per cent of Australians use social networking sites at least once a day and 94 per cent have used Facebook in the last year. In short, you can reach an incredible number of people on social.Read More
How does the Instagram algorithm work? This is a question I get asked a lot, as if I’m the KFC colonel with the secret herbs-and-spices recipe.
It’s only April and already there have already been so many changes. Each time I can’t help but shout ‘Instaaargghhh!’ in the hopes that Insta HQ hears me and stops meddling with the recipe.
So how do you keep up when you’ve also got a business to run and people to delight? It can be tough, so I’ve distilled what every creative should know about the algorithm along with five simple actions to take your Insta presence to the next level this year.Read More
This week we’re introducing a new regular column for 2018, focused on legal issues for creatives. To kick things off, let's take a look at trademarks.
Trademarking your business name can help ensure your customers identify your product or service as unique, and ensure your business is – and remains – distinguishable from all others.Read More