It is essential for creative agencies to have clear and authoritative provisions about ownership of intellectual property in their client agreements. Having clear terms in client agreements reduces the potential for disagreement down the track or for the client or agency to be put in a harmful position. Unmet expectations, unclear responsibilities, a loss of time and money, and resulting potential lawsuits are not worth the risk!Read More
Very few creatives go into their field with a solid business or marketing plan. Most creatives ‘fall into’ their profession from dabbling in a skill as a passion or a side project that eventually organically evolves.
If this is you, well done on making a career out of your passion! But if you’ve got the ability to generate a higher income by charging more, attracting more clients, automating some of your processes or monetising elements of your business, why wouldn’t you?Read More
Every new year I promise myself that I will get in shape. My vision is toned and tight, tanned skin and an ability to lift my body weight effortlessly. I go to the gym, I do yoga, I eat well, drink heaps of water. For a few weeks I’m moving towards my goal and starting to feel and see results. My mood improves, I feel confident, capable and strong. And then… out of the blue, I start skipping classes as I meet my own destructive personality habits and inhibitors.Read More