Yesterday’s CWC event, featuring guest speaker Nic MacIsaac (founder of Magnolia Square), was a big success! There was a tonne of positive feedback received at the meet up and afterward via Twitter. Thanks to all who attended, joined in the discussion and of course a HUGE thanks to Nic for her honest and engaging presentation.
For those who were unable to make it on the day, here are some of the words of wisdom I collected from Nic:
Don’t be scared to commercialise your creativity… we all need to make a living, and why not make money doing something you love?
Have a point of difference if you decide to launch products that are currently ‘trendy’.
Don’t measure the success of design/craft markets based on how much cash is in your pocket at the end of the day. Take into account that you’re marketing to a large number of niche customers… and take stock of the number of new mailing list subscribers, retailer/wholesaler interest and the possibility of visiting stylists or press/bloggers taking an interest in your work. Markets are also a great way to build a community and network of other makers and small business owners who can provide you with invaluable support and advice.
Be proactive about building a customer base. Having a mailing list or database of your customers and supporters from the beginning is crucial to developing loyalty and engaging with your target audience. Have an item that interested people can take with them, and use to find out more about you.
Did you come along to the talk on Saturday? Please share anything you learned or found enlightening with us!
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