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    Karishma Kasabia of Kish + Co

    Karishma Kasabia

    Creative Director and Founder
    Kish+Co
    www.kishandco.co

    What is your professional or training background?
    Bachelor of Art & Design (Auckland University of Technology)
    Master of Art & Design (Monash University) 

    What do you make, create or do?
    We start with a newly born company and create all the visual elements that it needs to create a mark on the industry.

    Starting from a brand (logo / identity / mark) and extending it through to everything; business cards, flyers, stationery, brochures, websites, marketing campaigns, promotional events, facebook pages, banners and more. Everything that needs visual branding applied to it, can be done at our studio.

    What other creative areas would you like to explore as a side-project to your current work, or move into full-time?
    My parents instilled a core value in me. Education. In any area of life, they felt education was pivotal and something every child needs. I think this has definitely made its mark on me, because both "side-projects" I'm looking into are tied to education.

    At the moment I'm looking two things.

    1. Mentoring with Monash University (Melbourne, Australia) and National Institute of Design (Ahmedabad, India).

    2. A scarf range based on my trip to Mexico earlier this year. We want to keep the craft alive - and in a good way.

    We're working with artisans and craftsmen in Calcutta and we're giving back to their community, making sure their childrens' school fees are paid so we're moving a society with education.

    What skills do you have that help you run your business, or what skills would you like to develop?
    Skills I have: I was talking to a friend the other day and she said to me "you're so brave" (I assure you, this is not ego speak, I've been through enough lately to have my ego smashed to shatters!).

    I thought about what she said and I realised, I believe two components of myself.

    1. My personality.
    2. My style.

    I never thought I could be a business owner, a networker, one of those serious people in glasses and a suit. It never felt right.. actually, my husband, Vivek just looked at me and burst into laughter when he saw me try on a suit at Cubec (and that was that).

    But the other stuff about a personality and style - that, I never doubted. And I used those two bits to help me make Kish+Co.  I don't do business like other people do. I do it like Kish would.  It means more risk / more tears / bigger lessons. But I'd rather do it this way than any other way.

    Skills I'd like to develop:
    The art of appreciation.

    A few people have told me lately I'm not very thankful, internally and externally. I'm a lot like my father. We see the 97% and we wonder why we didn't get 100%. I'd like to get better at loving the 97% and maybe spending time with my dad will help me do that!

    List five people, businesses or websites/blogs that keep you motivated and inspired, and why?
    Vivek, my husband who runs 3 businesses uber successfully and holds my spine straight when it feels like crumpling in. He has incredibly energy and keeps the artist in me out of a permanent life in bed!

    Piper at Apoumamé is my mentor. She knows my "to-do-list" and makes sure I stay on track.

    Ries' Pieces. Ries' website is incredibly switched on and constantly pushes the importance of great branding.

    FastCoDesign. I get daily love into my inbox from FastCo. They believe in the power of design and are constantly exploring new pieces of product and print design. If there is any essential for a designer, I would this website works on all CORE elements you need to know about.

    Tina Frey. I've had Frey's posts come to my inbox regularly for a few years. Only recently I've started to read her business really taking huge bounds and leaps. It's a sweet thing to know she is doing so well.

    Contact Karishma via karishma/at/kishandco.co

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