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    Member Profile: Cheryl Lin

    Cheryl Lin
    Content creator, presenter, streetstyle photographer and stylist - Business Chic
    Website | Twitter | Facebook

    What is your professional or training background?

    I am an IT professional by trade but enjoy pursuing my creative interests at the very edge of my capabilties!

    What do you make, create or do?

    I am most well-known for the work streetstyle blog, BusinessChic.com.au that I created in 2010 that shows my photos of what stylish men and women wear to work to give the rest of us ideas on what we can wear to our respective jobs!

    What other creative areas would you like to explore as a side-project to your current work, or move into full-time?

    In the same week that I started BusinessChic, I became a stylist and segment presenter on a little show on Channel 31 called Destination90s. I really enjoyed the experience of researching, writing and presenting my own segments and am now working on similar projects.

    One project I'm currently in the middle of is the BusinessChic Little Black Dress (LBD) Project where I am wearing one LBD to work, once a week for the whole year to share 52 different ways of styling this fashion staple for the workplace. Some of my favourite looks so far have featured pieces from emerging designers like above.the.label, livia arena and kuwaii or recreating high-end designer looks using pieces I've found in local op shops or in not-for-profit retailers like This Is Not A Mall.

    What skills do you have that help you run your business, or what skills would you like to develop?

    I have photography and writing skills that I enjoy using to help small businesses showcase their products and services more effectively via their blogs, Twitter, Facebook, Pinterest etc.

    There are lots of things I'd like to learn but mainly to meet more people I can collaborate with on great projects that are useful and and make folks happy!

    List five people, businesses or websites/blogs that keep you motivated and inspired, and why?

    Creative Women's Circle - I'm not just sucking up, I genuinely believe that this is a great resource for creative women and thoroughly enjoy the reviews and news shared here.

    The Design Files - I love Lucy! Her friendly, enthusiastic and down-to-earth approach to design complete with delicious photography - delicious!

    Pozible - I like this platform for crowdfunding. I like the sense of community it creates, I like that it helps people take their pie-in-the-sky-ideas and make them an awesome reality.

    Awesome Foundation - I sit on the board of this foundation that every month gives $1000 away to a project that seeks to make melbourne, even more awesome.

    Twitter - I am very grateful the opportunities this platform has given me to connect with likeminded folk who have become friends, collaborators and fellow adventurers!

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    Posted by: Tess McCabe
    Categories: Interviews with Creative Women | Comments Off on Member Profile: Cheryl Lin

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